Nike Launches BeTrue Pride Month Campaign

07.06.2019 | Blog , Fashion | BY:

In celebration for this year’s Pride festivities Nike launches it’s BeTrue collection in support of the LGBTQ+ community with a smashing campaign. Earlier this week, in partnership with Out Magazine, Nike released the images for the collection that were done in collaboration with the estate of Gilbert Baker — the political activist who claimed the rainbow for LGBTQ+ people by creating the pride flag. 

The campaign shot by photographer Marcus Smith features the likes of some of sports’ most important LGBTQ+ names including Caster Semenya, Sue Bird, Chris Mosier, Brittney Griner,  Kerron Clement among many others.  All decked out in this year’s updated merch which includes  collection of shoes, accessories and clothes highly influenced by the pride flag. Such as the Air Max 720 in a rainbow palette with Baker’s signature on the back, The Air Tailwind 79 with a rainbow heel, the Zoom Pegasus Turbo in a full rainbow stripe with glitter and sparkles among other products.  In tune with the initiative,  the brand will also grant financial support to 20 LGBTQ+ organisations including the GLBT historical Society, the Hetrick-Martin Institute, The National Gay Basketball Association and You Can Play.  The Nike BeTrue 2019 collection is now available online and in selected stores worldwide. 

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Opening Ceremony For Pride

26.06.2014 | Culture , Fashion | BY:

In celebration of LGBT Pride Month, Opening Ceremony has got together with with manga-inspired brand MASSIVE as well as the iconic manga artist Jiraiya, to launch a capsule collection, MASSIVE for Opening Ceremony. The line features Jiraiya’s original male pin-up art sublimation printed on tees, muscle shirts, rugby shorts and a beach towel.

The capsule collection is available now from OC stores and online at openingceremony.us.

To find out about Pride in London or to get involved, head to prideinlondon.org

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LS&CO. FOR PRIDE MONTH

23.06.2014 | Culture , Fashion | BY:

In 1982, Levi Strauss & Co became one of the first brands to support the battle against the AIDS crisis and they were the first Fortune 500 company to grant domestic partnership health benefits — a practice now followed by many corporations and public agencies. In 2013, they also joined the broad coalition of marriage equality supporters urging the U.S. Supreme Court to recognize the fundamental right of all Americans to marry.

Having been a supporter of equality for people of all sexual orientations for many decades, this year they are taking that support in store, creating a line of Pride-themed T-shirts, tanks and baseball caps. “Equality is not something we just wear; it’s woven into the fabrics of our principles,” the company says. Rolling out into select stores in New York City, Los Angeles, San Francisco, Chicago and Washington, D.C., the profits will be going to Pride organizations in those areas.

To find out about Pride in London or to get involved, head to prideinlondon.org 

levistrauss.com

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