Heaven Scent

03.10.2011 | Art , Blog , Fashion | BY:

In his film to celebrate the launch of Maison Martin Margiela’s second scent (Untitled) L’Eau, Mark Borthwick has made the scent’s essence almost tangible. The photographer and filmmaker takes us through a garden of saturated light and beauty, yet the blown focus of his camera stops just short of revealing everything. Instead there’s a heavenly quality to the wild flowers bathed in light that is as amorphic as Margiela itself.

Inspired by the fragrance’s natural tones of Mandarin orange, curly-leaf mint, Amalfi lemon, buchu essential oil and African orange flower, Borthwick’s film makes poetry of nature, captured and bottled.

Watch the film at nowness.com

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CHRONOLOGY

15.09.2010 | Blog , Culture , Fashion | BY:

NOWNESS, ‘luxury lifestyle online’, today unveiled an exclusive fashion film entitled ‘Chronology’. In collaboration with Net-A-Porter, the film, by I Am Love director Luca Guadagnino, features highlights from the Autumn Winter 2010 collections of such Net-A-Porter bestsellers as Christopher Kane, Sigerson Morrison, Miu Miu and Yves Saint Laurent. Styled by Cathy Edwards and modeled by MariaCarla Boscono, the film combines commercial sense, a sharp edit and a dreamlike surrealism which is evocative of 2005 feature film Mirrormask.

www.nowness.com

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