Salone del Mobile: Maarten Baas,”I Think Therefore I Was”

15.04.2019 | Art , Blog | BY:

Salone del Mobile is the one time of year in Milan where one can discover the most interesting, jolting exhibitions and installations around the city. One of the most essential installations to see was that of Dutch designer Maarten Baas. Although not considered as design, the designer staged an exhibition in collaboration with Ventura Centrale entitled “I Think Therefore I Was.” Set in one of Ventura’s exhibition spaces in Centrale, the installation featured hundreds of monitors, playing fragments of videos in which the words ‘I think’ were cut from hundreds of random Youtube videos. This compilation of information is one that creates a great cacophony of words and moving images that hits you upon entrance.  Leaving one in awe with an overflow of feeling. There is no single screen to focus on, or single audio to listen to, there are hundreds being played simultaneously and what all that information does to the brain subconsciously is quite exciting.

Images by Claudio Grassi

“Having an opinion is once claim to existence. By placing the installation in reference to a catwalk set-up, the first impression is rather intimidating. The screens are like an audience, proclaiming opinions about you, as a visitor. Yet the other way around, it shows a colourful variety of people who have thoughts and therefore therefore are individuals,” comments Baas. The artist has been know for blurring boundaries between art and design using the element of surprise. The exhibition, which has already closed it’s doors, marked the artist’s 10th year in collaboration with the Ventura Projects in Milan. 

Images by Claudio Grassi

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Imagination Vacation: Escape with Louis Vuitton’s Objets Nomades

05.04.2017 | Culture | BY:

Drawing on their longstanding tradition of creating travel objects, Louis Vuitton have invited designers to reimagine furniture through the lens of journey and adventure for this year’s Objets Nomades collection.

Launched in 2012, the collection coincides with the start of Milan Design Week and this year sees the addition of two more renowned designers to the rostra, India Mahdavi and Tokujin Yoshioka. Other designers include Campana BrothersMarcel WandersAtelier Oï and  Patricia Urquiola. Each has contributed a piece, or pieces, inspired by iconic items from Louis Vuitton’s heritage collection such as the Bed Trunk of 1874, produced for French explorer Pierre Savorgnan.

lifestyle_side table_India Mahdavi

Contemporary objects in the collection range from supple rocking chairs by Marcel Wanders, to India Mahdavi’s side table, inspired by Middle Eastern nomadic hospitality to a lamp that holds light in a way reminiscent of how a Louis Vuitton bag contains a traveller’s belongings. Other highlights include Tokujin Yoshioka’s Monogram-pattern flower stool, Atelier Oï’s vintage swing chair and Marcel Wanders’ leather screen that references the House’s classic Monogram pattern.  

lifestyle3_screen_Marcel Wanders

The collection comes alongside the launch of Louis Vuitton’s ‘Spirit of Travel’ campaign for 2017, which sees Michelle Williams captured by Patrick Demarchelier. In fusing modern day design with a the brand’s rich travel heritage Louis Vuitton beautifully provides a segue between innovation and history, adventure and style.

lifestyle_sofa_Campana Brothers

lifestyle_shelves_Raw Edges

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