MSGM RIMINI VS MILAN

19.06.2018 | Blog , Fashion | BY:

For MSGM’s SS19 collection designer Massimo Giorgetti incorporated the spirits of the two most important cities in his life: Rimini and Milan.

“Rimini” the designer commented, “is the city where I grew up, it was about the beach, the club, the tourists and the energy while Milan is where I made my home, started my label and made my career. I would like to play with the two and bring them together.”

Giorgetti envisioned both cities to be on the opposite sides of a volleyball net, inviting guests to a high school basketball gym for the show.

The brand’s streetwear aesthetic merged perfectly with the sporty reference. The collection was packed with acid colours, silk shirts printed like multivitamin one-a-day packaging, volleyball tops, track suits, bombers and oversized tees.

Images of famous Japanese volleyball players were also imposed on the garments along with patterns influenced by the works of American photographer Roger Minick, widely known for his photography series documenting tourists. 

Giorgetti’s intentions, though presented as a Spring Summer collection, gave strong hints of resort wear which allows for the flexibility to freely dabble between collections.

The show then concluded similarly to last season’s with a series of multi-patterned printed shirts and matching shorts during the final walk. Although a fairly young Milanese brand, the inspiration that Milan gives the designer has become a recurrent theme. Is it time for something new, or is this still a part of setting his signature in stone? 

MSGM SS19 | Jordan Anderson for Twin online

MSGM SS19 | Jordan Anderson for Twin online

MSGM SS19 | Jordan Anderson for Twin online

MSGM SS19 | Jordan Anderson for Twin online

MSGM SS19 | Jordan Anderson for Twin online

MSGM SS19 | Jordan Anderson for Twin online

MSGM SS19 | Jordan Anderson for Twin online

MSGM SS19 | Jordan Anderson for Twin online

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Marni Flower Market

16.09.2014 | Culture , Fashion | BY:

Although the fashion crowd will be flocking to Milan for its beloved MFW from the 17 September, the afternoon of Sunday 21 sees Marni presenting an entirely different kind of show.

The Marni Flower Market, to be held in the baroque Rotonda della Besana, will feautre bundles of flowers interspersed with house-like stalls showcasing their wares. This display of freshness and vitality, hustle and bustle, is intended to accentuate the brand’s Italian roots; fitting for a house that is often floral-inspired.

Carolina Castiglioni, Special Creative Director, is heading up the event with Stefano Rabolli Pansera, the architect and curator of the Angola pavilion at the 55th International Art Exhibition – La Biennale di Venezia.

There will be a variety of items for sale, from PVC vases decorated with archive Marni prints and Japanese porcelain pots complete with flower seeds, to animal sculptures handcrafted by a group of Columbian women.

The Flower Market also marks a collaboration with the Museo dei Bambini di Milano. A series of children’s workshops will be available to the public, and exclusive items such as gardening aprons and tool bags, hand-painted in Zambia, will be on offer. The project underlines Marni’s commitment to philanthropy, with part of the proceeds from the sale of these limited edition products being donated in support of children’s organisations.

marni.com

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