Goodhood’s New Flagship Store

01.09.2014 | Fashion | BY:

Goodhood opened in East London back in 2007 and have been growing as a brand and store space ever since. This September sees the launch of their biggest expansion yet, moving their flagship to a two-storey, 3000 sq feet store in the heart of Shoreditch. Co-founders Kyle Stewart and Jo Sindle have a ‘curational’ style of buying, rooted in design, quality and creativity, making the concept store, along with Goods by Goodhood (the store’s in-house collection of tees, tops, stickers, bags and homeware), the first name that comes to mind when you think luxury casualwear.

We caught up with both Kyle and Jo to find out what the big move means to them, what we can expect and of course, what the future holds for Goodhood…

When did you realise that you had outgrown the original store?
I think last Christmas. It was when our stock room started to expand, up the stairs, in to our office, in to our studio and on to our desks.

Apart from size and location, how will it differ from Coronet Street store?
All the new additions will be what makes this store different from our beloved Coronet street; the cafe, the kidswear collections, an expanded print section, an exhibition space, a dedicated cosmetic zone,  more from the brands you already love and some exciting new ones.

Did you work with a designer?
Nope. It’s all been done in-house by the Goodhood founders and team.

Was there any other London areas in mind for the new flagship? Or is it all about East London?
We would only ever consider being in East London as a home. However watch this space for future developments!

Tell us about the Goodhood Cafe. What tasty treats can we expect?
We’ve gone in to partnership with Brett Redman, owner and chef of Elliot’s, so will be providing some world class coffee, complimented by open sarnies, seasonal produce and an exclusive GH menu.

Goodhood has become a leader in terms of luxury casualwear. What do you look for when it comes to the designers and brands you stock?
We are interested in selling clothes, we’re not so interested in fashion or trends, obviously we do feel it, but we like to see garments that are rooted in culture, and the history of clothing, workwear etc.

Are there plans for stores in other locations? What’s next for Goodhood?
We will be working on expanding our own product range in the future. Our dream is to open stores in LA, Tokyo, and Ibiza.

The new store is located at 151 Curtain Road, EC2A 3QE and is open for business.

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Menswear SS15 Illustrated by Clym Evernden

07.07.2014 | Fashion | BY:

Clym Evernden is an award winning artist, one that Twin met when he captured the attendees at our latest release party (read the interview). Here, the Central Saint Martins graduate and Colin Barnes Illustration Award winner turns his attention to the menswear SS15 season, illustrating the shows in his signature inky style of drawing.

Burberry Prorsum

 Christopher Shannon

Louis Vuitton

Raf Simons

Y – 3


Public School NYC

Craig Green

JW Anderson

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Rose-tinted Menswear

24.04.2012 | Blog , Fashion | BY:

With London’s inaugural menswear week set to take place in June, the spotlight is firmly on the talented young designers making clothes for the men for a change. Martine Rose is one such menswear designer who stands out from the pack.

Whether its turning the humble shirt into a statement piece or collaborating with big name brands such as CAT and Timberland, her collections always mix the best of East London attitude with avant-garde design.

Twin spoke to the designer about her work…

What was the initial appeal in designing men’s clothes?
I’m just better at it, I’m quite a tomboy so it appears to be my natural aesthetic!

You started out in true London style, starting from nothing on your own, and have gone on to collaborate with big brands like CAT and Timberland, what are the most important things you’ve learnt along the way?
That London has a huge wealth of support for young designers. Contrary to popular belief, most people in fashion are lovely. Help people out if you can, as you will certainly need help yourself….just a few little tips I have picked up along the way

You’re known for your shirts, but what other pieces are you finding yourself drawn to with each new collection?
Outerwear actually, particularly bomber jackets.  I’m really enjoying playing with the references of the classic bomber jacket.  It comes so loaded with association already, especially in the UK punk, skinhead, thug… it’s really fun to re-invent and push what it might be associated with next!

Which guys – and girls- are your all time style heroes?
Grace Jones, Molly Parkin, Diana Vreeland, but mainly the kids on the street give me the most inspiration.  How they might wear two t-shirts and how they tie their laces, fix their hair, whatever it is. That is the best thing about living in London. The most inspirational style is on the streets

How do you feel when you see a guy in one of your designs?
Thrilled to bits!

Your clothes are bright and fun – do you get girls buying them too?
Sometimes, definitely. They tend to be extremely cool chicks!

What do you listen to as you work?
Absolutely everything! Mainly Radio 6 though, it caters for all tastes in the studio

What’s up next?
SS13 in June, the most exciting development in British menswear for a long time…our own mensweek.


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