Aesop is the cultiest of cult beauty brands. Resolutely highbrow, their products are emblazoned with quotes from the likes of Genet, Jung and Gertrude Stein. Interesting architects are co-opted to design all their stores – Rodney Eggleston of March Projects was enlisted for the recent Rue St Honore boutique in Paris. And all three of the London stores – Westbourne, Shoreditch and Mount St are worth visiting to peruse their bijou range of products.
If you’re feeling particularly indulgent Aesop’s Saint Honore skin care kit is especially investment worthy. At £167 it doesn’t come cheap, but inside are a trove of delights for cleansing, toning and moisturising – all including their wonderful Parsley Seed formulation which is high in environmentally protective antioxidants. Aesop tend to use a fusion of hi-tech and natural ingredients in their products making them very au courant: hi-tech naturals and organics are currently the hottest things in skincare.
If you’re on a budget start with something like their Fabulous Face Cleanser with Aloe Leaf, Bergamot rind and Green tea, its mild gently foaming and suitable for most skin types. Or try their Violet Leaf Hair Balm a floral smelling ointment to groom smooth and soften difficult hair. The Aesop website – aesop.com.au is also great for tips on where to eat, places to visit, books to read and art too see. Is this the most cultured beauty brand in the world?
Words by Bethan Cole