No overnight YouTube success can sing a tune quite like Lana Del Rey. Ever the DIY recording star, the 24-year-old’s self-edited clip of debut single Video Games has garnered over 2 million hits and spawned the album Born To Die, set for release in early 2012.
The New Yorker, whose stage name is derived from a combination of film noir actress Lana Turner and the Ford Del Rey automobile, cites Nirvana and Biggie Smalls as two of her biggest musical influences. It is through this combination of retro nostalgia and catchy lyrics such as “you fit me better than my favourite sweater” that the artist also known as Lizzy Grant evokes the days of Sixties sirens singing in small jazz club venues, served with a 21st Century twist.
Del Rey kicks off her UK tour on November 4th in Manchester. It will be the chance to prove to her critics what we already know: she doesn’t just meet the hype surrounding her persona; she exceeds it.
The double single Video Games/Blue Jeans is out now.