This week Prada released their Linea Rossa FW20 campaign, featuring another selection of clean-cut designs for the sportswear inspired line. All the clothing is made from Extreme Tex – Prada’s innovative textile made with eco-sustainable technology. This material also ensures optimal insulation and features waterproof properties.
The campaign incorporates clothing with stark contrasts by utilising black as the base, with only tinctures of colour. There are select pieces that include bright neon colours such as the Tec Rec Cropped Puffer Jacket. Other articles include a bucket hat, Polarius sneakers and sweatshirts, all complete with the signature red strip. This line is reminiscent of Prada’s releases from the late 90s’ and early 00’s, now with a futuristic spin.
A resurgence in 90’s fashion and a push for ecological alternatives has been propped up as an important concern, especially for the incoming generation. The FW20 release features 20-year-old actor Yara Shahidi, EXO member Chanyeol Park and Chinese actress Jin Chen. All images were photographed by Renell Medrano and creative direction under Ferdinando Verderi. View the full collection at PRADA.com
Last week, Italian fashion house Prada tapped American musician and artist Willow Smith for an unannounced performance at a station along the Central Line of London’s tube to commemorate the launch of their Fall Winter 2019 Linea Rossa collection.
The inspiration behind the performance was quite literal, Prada’s Linea Rossa ( red line in English ) is a uniting emblem that’s simple yet complex, and industrially can be identified in all major cities throughout transport. This was in alignment with the core thought of the Linea Rossa collection which was originally created by Miuccia Prada in the 1990’s as she kept speed, travel , and dynamic energy in mind as the brand initially ventured into sportswear.
The Fall Winter 2019 collection , of course uses this historic red line as one of it’s unifying elements as well as the brand’s use of signature fabrics. Some technical jerseys are created with polyester fibres recycled from plastic bottles recovered from sea and land fill where the waste was melted then spun into threads to create the lightweight jersey. It also includes the use of their renewable & recycled polyester fabrics, Goretex Pro water-repellent microfibre and the famous nylon. The collection carries the tones similar to that of the military as when put together they give the effect of a modern day PRADA army , with shades of army green, pink , black , neon orange & neon green shaped to hug the body yet maintain a free range of free movement.
To see more or shop the collection visit PRADA.COM
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