The Little Black Jean

28.06.2013 | Fashion | BY:

This weekend J Brand are inviting denim lovers down to Selfridges new denim space on the 3rd floor to celebrate the Little Black Jean, a pair now exclusive to the infamous department store. Having turned to stylist Angela Scanlon to style the Little Black Jean, she will be making an in-store appearance tomorrow to share her denim tips as well as take photos with shoppers.

Customers are invited to photograph themselves in the new style which will then be uploaded to their personal social media channels, with the hashtag #littleblackjean of course. J Brand will also be launching a worldwide competition on the 1st July asking followers to submit images of themselves in their own black jeans for the chance to win a pair of J Brand 620 in Hewson. One pair will be won each day to the image with the most votes. At the end of July there will be a grand prizewinner, chosen by both Selfridges and Angela, who will win a pair of the exclusive Little Black Jean.

 jbrandjeans.com

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