For Twin V we’ve gone to the roots of female creativity and taken a look at the growing young talent working right now. Twin spoke to Grace LaDoja, whose ambition and hard-work has singled her out from her peers. Grace’s eyes and ears are firmly locked on the youth culture pavement. The filmmaker has been documenting youth sub cultures since her first job at 17 and it was her childhood in London that shaped her world.
“Growing up in a three bedroom house with eight other kids around me I learnt if you don’t get up and do something you’ll be unnoticed,” says Grace. “In London you are surrounded by everything culturally relevant. I sucked it all up. I wasn’t the stereotypical black girl living in north London. I was into different music, different scenes on every level. I started running with the things surrounding me. I didn’t even skate but I was fascinated by the scene.”
As part of her first job at sneaker community Crooked Tongues, Grace flew around the world shooting films for brands like Adidas, Stussy and Etnies. Finally a year ago she set up her own production company LaDoja and Sons and has since worked with brands like Nike and Swatch as well as making documentaries such as London to Paris – a film about the cycling scene.
“I love youth culture and I want to document what’s happening now. In the same way as people look to the Eighties and Nineties I want to give kids in the future something to reference from this era. Eventually I’d love to make films like Spike Lee and Martin Scorcese, telling the story of what’s happening.”
“We live in a generation where everyone’s someone and wants to be their own boss. I feel proud to be where I am. I’ve got a space with 15 people working in there and we’re working with big brands. I’m doing something I love and I’m making money. I’m not faking it.”
Twin V is out September 2011