The Relaunch of Prada’s Linea Rossa

07.09.2018 | Blog , Fashion | BY:

Italian fashion house Prada once again went digging in the pile of their iconic archives for their latest digital campaign called Prada Linea Rossa.

The distinctive red striped logo was first born in 1997 when Patrizio Bertelli, husband of designer Miuccia Prada was convinced by a German yatch designer to create his own sailing team to compete in the America’s Cup competition, and from this came the Linea Rossa.

Inspired by the world of sport, the logo first began to appear on sunglasses and since then, was gradually seen in collections throughout the years. However, it’s new incarnation debuted at the FW18 show earlier this year.  The line offers a range of wardrobe from outwear, to footwear and specially conceived pieces geared to the demands of specific actives including skiing and snowboarding. Prada underscores the origins of the logo’s sportswear foundations with a touch of innovation in colour and form. Garments are clean, precise, entirely streamlined in form and also made with strategic material including nanotech fabrics, recycled polyester and water-repellent microfibre. The garments are all assembled by advanced methods of heat and internal heat-sealing completely devoid of stitching. Prada Linea Rossa hits stores in September in select Prada store and department stores as well as on the brands website. 

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Kenzo FW18: ‘The Everything’

02.09.2018 | Blog | BY:

For the Fall 2018 instalment of their film campaign series French fashion house Kenzo tapped their co-creative director Humberto Leon for his directorial debut in the creation of their latest picture “The Everything.”

The film is a light-hearted narrative of a family of teenagers who brought together by their mutual peculiar superpowers.

Actress extraordinaire Milla Jovovich leads as the matriarch of the mutant squad which also includes actors Alexandra Shipp, Kodi Smith-Mcphee and Sasha Frolova. Also featured, are actors Regina Hall and Jay Ellis along with a special appearance by filmmaker Spike Jonze. “The Everything” features  Kenzo’s FW18 collection, along with pieces from La Collection Momento N°3 which is a collection of garments inspired by the brand’s archives. The film is to be released on the brand’s site on September 8th.

Kenzo FW18 by Ethan James Green
Kenzo FW18 by Ethan James Green

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Prada Pre-Fall 2018 explores Industreality

13.05.2018 | Blog , Fashion | BY:

For their Pre-Fall 2018 campaign, Prada enlisted photographer Willy Vanderperre to capture models inside of the fictitious Prada Warehouse.

The fantasy environment is full of contrasts which embody the modern Prada woman. Models pose against textured, industrial backgrounds that are emblazoned with Prada logos and signs. The colour palette is high-octane, marrying bold, bright hues with futuristic and feminine clothing design. These combinations create an immersive Prada world: rich and unexpected, as the brand is apt to do. Anok Yai, Kris Grikaite and Fran Summers are the perfect models to anchor fantasy of the Prada Warehouse to reality.

Motifs such as the flaming shoes, Prada triangle and dinosaur evoke Prada’s traditional visual language while simultaneously offering a new one. It’s the sense of transition embodied within these logos that plays a part in the continued energy of brand. References speak a both to Prada’s long and innovative history, while also offering a modern twist that looks to the future.

Clothes do the same, with nylon and digitised florals ensuring traditional feminine design is re-imagined for the modern woman. While the Prada Warehouse might remain in another dimension, there’s no doubt Prada Pre-Fall will bring ‘Industreality’ to the every day.

 

 

 

 

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