In the latest episode of their #BaguetteFriendsForever series, Italian fashion house Fendi zooms in on a group inseparable friends in the streets of Tokyo. Taiwanese-based influencer Molly, Chinese supermodel Tianyi, South Korean singer Jung and Japanese actress Ayaka are filmed on a quest to find the secret performance venue of Japanese dancer Mandy Sekiguchi. They start off by catching up at the Seven Eight Café and then dive into a shopping session at the FENDI boutique in Omotesando.
Upon their arrival and the venue , the lights soon flicker on and Mandy appears and begins dancing with his own Baguette , the surprise Baguette. The girls soon join in and share in the celebration,, flaunting their own personal versions of the Baguette as well.
The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.
Following their last episode filmed in Shangai, Italian fashion house Fendi returns to it’s roots for the latest instalment of #BaguetteFriendsForever with an episode shot in Rome of influencer and entrepreneur duo Miki Tang and Ikwa. The Chinese pair, founders of Around the world in High heels are shot exploring the city of Rome as they arrive at the Fendi HQ at Palazzo Della Civiltà Italiana , checking out an exhibition inside the building and on a mini adventure as they try the different versions of the brand’s signature Baguette while complementing the Palazzo’s iconic arches and statues with their head to toe Fendi garbs. In the short film, the Baguette is featured in different styles and sizes from the FF version in Nappa leather, to sequinned , to micro and macro sizes. t
The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.
London based artist Sam Cox aka Mr Doodle has joined forces with Italian fashion house Fendi for the latest instalment of their F IS FOR…FENDI rooftop performance in an edition titled Doodling FENDI ROMA. The collaboration sees Mr Doodle — who is known for his signature drawings on walls, rooms, furniture etc. — take over the Fendi Headquarters in Rome for an extreme makeover. The artist spent two days of drawing in an ongoing creative stream where he used the label’s iconic double F logo as his outlet. Mr Doodle starts with mirrored desks and then moves on to cover the FENDI rooftop and eventually the entire Palazzo Della Civiltà Italiana. Images and videos show the artistic chemistry between Sam and Caterina, a young tailor of the FENDI atelier as she stitches on Mr Doodle’s jumpsuit by combining different tailoring techniques and applying them to different materials and textures to create a unique tailor made piece.
Mr Doodle is also the only one to have ever doodle on a white canvas Peekaboo bag, creating a one of a kind version of the house’s iconic accessory.
Today Italian fashion house Fendi launches a special capsule collection in collaboration with Chinese celebrity rapper, singer and songwriter Jackson Wang.
The capsule collection is one that continues Wang’s partnership with the brand as an ambassador by mixing fusing his signature style with distinctive aspects of the FENDI DNA, creating a kind of pathway between the worlds of fashion and music. The collection mainly featured in black velvet and chenille includes a formal suit along with more casual pieces like jumpers, t-shirts and trousers. The list of accessories also include a black leather Baguette with a velvet FF logo, a clutch, slide sandals, a baseball hat rendered in chenille, running sneakers and a variety of other ready-to-wear pieces. The Fendi x Jackson Wang Capsule collection will be launching in 33 selected FENDI boutiques and online from July 20th .
This summer, Italian fashion house Fendi has joined forces with luxury department store Harrods in London, on the embarkment of an exclusive dining experience.
From July 1st to August 31st, the fashion house has taken over the fifth floor of Harrods and transformed it into a conceptual cafe with the help of LA based visual artist Joshua Vides who re-designs the space according his signature “Reality to Idea” style. As he covers the building’s inside in his unique black and white graphic, while reimagining the iconic double FF logo in monochrome, artist creates an expression of Fendi’s instinct sense of humour and ingenuity. The double FF logo takes centre-stage in the cafe from on walls, to tables, menus , cups, saucers, down to the menu with Fendi logged cappuccinos. The menu is also very important as it gives diners a special taste of genuine Italian cuisine within the hearts of London.
For the first time during the FW19 menswear season earlier this year Italian luxury fashion house Fendi debuted their iconic Baguette in several men’s versions on the catwalk. The brand’s iconic bag, originally launched in 1997 by Silvia Venturini Fendi, was reimagined in different styles, materials and sizes to fit. The baguette has been featured in three different sizes including mini, regular and maxi and is crafted in different materials such a croco, mink and Selleria leather. An additional feature is although it may be a baguette, thanks to the flexibility of it’s straps it can be worn in several ways, from cross body to hand-carried or even as a belt bag. Today launches the digital campaign featuring a group of influencers friends including Marc Forné, Leo Mandella and Nasir Dean as they are shot sporting different versions of the baguette while decked out in their FENDI wardrobe. The baguette will be available in FENDI boutiques worldwide and online starting from mid-July.
For the first time in a very long time, Italian fashion house Fendi stepped off site their routined Milanese show space and headed for the gardens of an 18th century villa in central Milan for their SS2020 show. A switch that had been prompted by creative director Silvia Venturini Fendi’s need for a break from the virtually infested world we live in as she takes a minute to appreciate the fruits of Mother Nature . This collection was a version of the Fendi man that goes fishing on weekends and gardens in his spare time. Sartorial workwear pieces were presented with a casual elegance that allow their wearers a sort of relaxed eased approach towards life.
From khaki cotton overalls, to striped beach slips, to fishmerman style vests and cargo pants. Throughout the collection, the house also revealed their collaboration with renown “Call Me By Your Name” director Luca Guadagnino who drafted a few botanical prints for the collection. These were brought out through digital prints and cut out knit wear. The colour palette was one that blended with the habitat ranging from beiges, to greens , browns and whites. In regards to accessories, the house debuted a Pequin printed Fendi watering can, garden baskets, big totes, pouch bags as well as versions of the Fendi baguette and peekaboo bags. This collection was a breath of fresh air for the house, one that in some ways allows for a sort of reset, and more than anything conjures the desire for a vacation.
Rob Raco, one of the stars of American Drama Netflix Series Riverdale has been recently shot as the face of Fendi’s SS19 men’s eyewear campaign Released this weekend, the campaign features the musician and actor in a short film flaunting sunglasses from the collection. Throughout the video, Fendi makes a point that sunglasses should be worn at any time of the day as it sets Raco on a cosy living space being documented from sunrise, through morning, afternoon and sunset. Each change of time is signalled through the the change of sunglasses and wardrobe. As he’s captured in enjoyment of the moments while his voiceover plays in the background:
“I like to know when the daylight comes.
The shape. From purples to pink.
I know when I can feel it.
How your mood turns into a different colour.”
The Fendi SS19 eyewear collection is now in stores and online. View the full film here and shop the collection at Fendi.com
Fendi has recently partnered up with American professional BMX athlete on their latest installation of the F IS FOR.. FENDI campaign. The feature sees the athlete sporting an outfit from the house’s SS19 collection, doing 360s and rear wheel jumps with his one of a kind FENDI bike at the Fendi Headquarters in Rome.
The F IS FOR.. FENDI initiative began as a platform for Millennials made to share stories and experiences relevant to the generation that are in line with the Maison’s DNA. This is brought out through fashion editorials and interviews with musicians, artists, athletes and all types of creatives.
On the tenth episode of their #MeAndMyPeekaboo series, Italian fashion house Fendi has opted to celebrate Italian celebrity influencer Chiara Ferragni on her 32nd birthday. For the episode the web entrepreneur and her rapper husband Fedez are featured alongside the beloved women of her family including mother Marina Di Guardo and sisters Francesca and Valentino in Rome. The short film documents the couple upon their arrival in Palazzo Fendi in Rome, where she is met with a surprise birthday party with family and friends in attendance. The film captures each intimate moment of the event including Ferragni’s entrance to her celebration, to the blowing of candles, to shared moments between the herself ,husband and family. During the film, Fendi’s legendary Peekaboo of course makes appearances in different versions including the X-Lite edition and the Essential for Men both crafted in Cuoio Romano Selleria leather by the house’s expert leather artisans.
The #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair. To shop the Peekaboo visit Fendi.
For the 9th episode of their #MeAndMyPeekaboo series, Italian fashion house Fendi has joined forces with the exceptional genetic duo of the New York based creatives The Quann sisters. The short film, focuses on the strength of sisters’ bond and features the two — blogger and entrepreneur Cipriana Quinn and musician and music producer TK Wonder prancing around the streets of Manhattan with their Peekaboo bags in hand.
The #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair. To shop the Peekaboo visit Fendi.
For Milan’s annual international design week, Italian luxury house Fendi has teamed up with renown Italian architect, designer Cristina Celestino for their latest project entitled “Back Home.” Fendi first tapped Celestino back in 2016 for their first successful collaboration, the “Happy Room” at Design Miami. The duo worked well enough that it was indeed deserving of a second collab, which presents as the FENDI Casa’s “Back Home” line. The collection, on exhibition at the house’s showroom in Milan, is a celebration of the Maison’s iconic Pequin striped motif first produced back in 1987.
Throughout the exhibit Celestino produces a reinterpretation of the motif while using the house’s iconic patterns to create a wide creative range of furniture pieces in elegant marbles, onyxes and fascinating metallic surfaces. She creates a story centred around the iconic Pequin stripes using geometric armchairs and sofas with masculine designs to counterbalance the femininity of their shapes. A rose-like version of Fendi’s classic geometric motif also appears on coffee tables and carpets along with the FF logo. Influences of fashion are evident throughout the exhibit, a few mirrors and lamps were inspired by the silhouettes of cufflinks, cabinets echo a few of the houses stylistic codes with strong vertical lines, geometric shapes and bold curves.
On site, the installation is divided into five parts, the Terrace, Entrance, Waiting Room, Dressing Room and Living Room. Each room evokes a different feeling with a general recollection of 70’s Roman house revised with bourgeois qualities. The FENDI Casa “Back Home” has its Milan doors open to the public until the 12th of April.
For International Women’s Day, Italian fashion house Fendi launches the 8th episode in the second chapter of their Me and My Peekaboo series. The series which began earlier this year features 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West.
The second chapter of the Peekaboo series focuses on the bond of iconic pop families. From J-pop stars identical twins Ami and Aya shot in Paris to Taiwanese renowned actress and movie director Sylvia Chang with her son Oscar Wang in Shangai. The latest episode (Ep. 8) features businesswoman and socialite Grace Pen accompanied by her visual artist, model daughter Jossilyn Pen shot in the Amanyangyun resort in Shangai. The mother daughter duo are filmed enjoying and intimate bonding day with their Peekaboo bags in hand on the architectural ecological grounds which also houses a 15 year tree conservation project in protection of the rich heritage, traditions and sites it holds. The episode includes versions of the Peekaboo bag which have been seen on the Spring Summer 2019 runways. To view the film and shop, visit Fendi.
Just yesterday, Roman fashion house Fendi invited guests to their Milan location to view the final collection designed by the late Karl Lagerfeld. There was something to be said about the atmosphere upon location, the screams of the fur protesters on the outside in comparison to the somber mood on the inside, it was an aspect that was very Karl Lagerfeld. How regardless of protests, laws or whatever was happening, the iconic designer had a code which he lived by and carried to his grave, which is something to be respected.
Of course, the Fendi Fall Winter 2019 collection was an ode to Karl and his half a century with the house. As an apt sound track of Lou Reed & John Cale’s Small Town played in the background, it set the mood for what was to come, a compilation of Lagerfeld’s signature designs throughout time. Starting from the beginning with his classic silhouettes, the first look made it’s debut as a double breasted suit dress with a poignant white bow around the neck. Throughout the collection , the looks featured a various number of different styles and tailoring, the iconic Fendi logo monogram , designed by Karl himself in his ‘Karliagraphy’ font appeared on coats and cabochon buttons there were also floating bow belts, pleated trouser, asymmetric lapels, tulle bodysuits , pointed collars and laser cut leather outwear. Neutral tones of ivory tulle, cognac and beige contrasted shades of sea green, yellow, tangerine and azure. Each piece holding the common thread of the late designer’s expertise. The iconic Fendi Baguette was also transformed into versions of embossed pillow patent, vegetal leather and a multi-strap utility harness. The entire collection was a celebration of Mr. Lagerfeld as a designer whose inception created a whole new era of designers and whose vision helped to shape the Italian house into the brand that it is today. “The bond between Karl Lagerfeld and Fendi is fashion’s longest love story, one that will continue to touch our lives for years to come. When we called just a few days before the show, his only thoughts were richness and beauty of the collection,” to quote Silvia Venturini.
For the final installation of Fendi’s #BaguetteFriendsForever series, the Italian fashion house released a short film shot along the busy streets of the big apple titled “The One and Only Baguette.” The movie, features influencers Caro Daur and Natasha Lau along with models Ebonee Davis and Melissa Martinez. During a lunch break, Daur relives the moment she saw a unique vintage purple sequinned Baguette at the Fendi store and decides she just will not live without it. On a hunt for the baguette, the girl group hurries back to the store where they discover that the piece was just sold. Still determined to cop the accessory , the girls run out into the busy streets of New York to find this mystery woman. During their search they spot the baguette and when she turns around they notice it’s not just a woman, but an icon, Sarah Jessica Parker, who finishes the film with a sassy, “This isn’t a bag, it’s a baguette.”
Last week the brand launched the campaign #BaguetteFriendsForever which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong and this marks the final leg off the Baguette series. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.
This weekend in continuation with the Fendi #BaguetteFriendsForever series, the Italian luxury brand released the second installation of the sequence which is set along the vibrant streets of Hong Kong. Titled “The Missing Baguette,” the film features Taiwanese DJ Dizzy Dizzo, Singapore-based fashion IT-girl Yoyo Cao, Japanese model Hikari More and Korean DJ Peggy Gou on the hunt in Hong Kong for Hiraki’s lost Baguette which she accidentally leaves at Fendi store while shopping for new merch.
Last week the brand launched the campaign #BaguetteFriendsForever which includes a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. To be released next week is the final episode which features the backdrop of the Big Apple and a special guest too. Stayed tuned for more. To shop the looks , visit Fendi.
As we reported earlier this season from the SS19 runways, the Fendi Baguette has officially made its comeback.
The history of the baguette dates as far back to 1997 when Silvia Venturini Fendi first made the pitch for a smaller bag in a time where larger bags were leading the market. Of course the feedback the designer received from the idea was not initially positive but nevertheless she stuck with her guts and released the first baguette on the runways of 1997. Initially it was offered with small straps and the double F logos in brown. Since then it has made it’s way from the late 90’s throughout the Sex and The City Era of the 2000’s in additional styles. And it’s now safe to say it is officially back and has made its return with a fabulous intro.
This week the Italian fashion label has launched their latest campaign #BaguetteFriendsForever which includes a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic baguette. The first episode, released only yesterday, is titled “The Baguette is Back” and is shot along the vibrant streets of Shangai, China. It stars movie actresses Tan Zhuo and Qiao Xin along with influencers Yu Wei and Yoyo who are filmed during their venture of a girls night out. The movie starts with the women shopping for baguettes and wardrobe at the Fendi store inside IAPM Mall in preparation for a night at the club. Each film carries it’s own style with a slight hint of humour to top it off with Groove Armanda’s My Friend as their soundtrack. To be released later this month, are also two upcoming films featuring the baguettes’ ventures of Hong Kong and New York. Stayed tuned for more, and visit Fendi to shop.
Last weekend guests were invited to the Milanese headquarters of Italian fashion house Fendi for the presentation of their Fall Winter 2019 menswear collection.
For Spring Summer we were presented with a collection where Venturini drew inspiration from one of the main men in her life, her son-in-law Nico Vascellari, a performance and visual artist who according to her “transforms himself on the stage,” revealing several facets fo himself including a dark side. From this came a collection of light and dark which featured shorts, fanny packs, buckets hats and other streetwear like pieces. However for this season, the creative director chose to muse upon one of the more, or if you dare say, the most tailored male figure in her life. Karl Lagerfeld was the guest artist in this season’s collection to which he contributed to physically and creatively.
“I have never seen him wearing sportswear; he is always wearing tailoring in a contemporary way, ” stated Venturini Fendi, which was exactly what represented the theme carried throughout the collection, — “tailoring done in a contemporary way.”
Upon entry, guests were treated to the scenery of a black and gold replica of Karl Lagerfeld’s personal Parisian library. Then came the models who were clad in classic tailored pieces which made them seem like wealthy fashionable modern day librarians. Tuxedos and shirts were made in organza and accessorised with gold chains, there were puffer parkers and jumpers made in two different colours, high collared shirts and asymmetrical double-breasted suits all made with a palette of black, beige, brown, accents of red, blue and a calligraphic version of the FF logo.
Most looks were accompanied by several forms of baggage which included Fendi logo-ed briefcases, trunks and newly introduced male versions of the brand’s iconic Peekaboo bag and Baguette. The man created throughout this collection was a tailored contrast to the street-like Fendi man previously seen, but he was in fact a character who wore timeless well-made pieces flexible enough to pull out the closet during any season of the year. Visit Fendi for more.
Fendi SS19 was all about the Italian brand’s step towards a younger generation — a slight shift in the brand’s aesthetic, which was also rumoured to be the reasoning behind the slightly titled “F” for Fendi on the invitations and at the top of the runway. Creative director Karl Lagerfeld alongside creative director of accessories and menswear Silvia Venturini Fendi curated an urban collection of utilitarian romance. Pockets upon pockets , pouches in pouches and bags upon bags, the collection was a much needed breath of fresh air that introduced a slightly younger version of the Fendi woman. Each look was just as ‘instagrammable’ as it was elegant, shades of lobster orange,burgundy, tangerine, optic white , denim and sage created flirty feminine silhouettes with hard fabrics. Also making an appearance were versions of a trendy cycle shorts along with the iconic Fendi baguette which made its comeback this season.
For their previous SS18 men’s eyewear story titled ‘Discovering Me’, Fendi chose to muse upon musician, actor and model Jamie Campbell Bower with a fashion film which explores the actor’s stage prowess along with the discovery of his inner self.
Their fascination with the performer is further explored in their latest film for FW18-19 with a follow-up story called ‘Play Me’. The video features Bowie in his hotel room in Rome wearing Fendi accessories as he is interrupted a phone call with notice of a delivery left for him. As the actor opens the box, he discovers a note which reads ‘Play Me’ along with a DV camera tape. The footage reveals Jamie strolling the local Roman landscapes along with intercuts of his daily life inside the Roman hotel room — a juxtaposition of his off-stage moments unfolding in front of the viewer. Discover the full video here.
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