Ben Watts + 3×1

11.04.2012 | Blog , Culture | BY:

As if skateboarding wasn’t cool enough, bespoke denim label 3×1 has added an extra chill factor to the sport through its collaboration with NY-based photographer Ben Watts.

Founded by Scott Morrison of Paper Denim & Cloth and Earnest Sewn, the brand has created Ben Watts + 3×1, a collection of limited edition skateboards with designs featuring Jessica Hart, Lake Bell, Elsa Hosk, Behati Prinsloo and Chanel Iman in the label’s tailor-made pieces on Watts’ signature diamond motif and Hipstamatic lens backgrounds.

With all proceeds going to charities such as Studio in a School, Food on Foot, Polaris Project, Goods for Good and Keep A Child Alive, there’s no excuse not to add to your collection of decks. Even those of us with two left feet needn’t miss out; these skateboards also make for a pretty stylish wall decor.

3×1.us

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