The celebrity beauty juggernaut show no signs of slowing down: the latest additions being Dita Von Teese perfume, Kate Moss lipsticks, Rachel Zoe lipsticks (in the US) and the rumour of a Coty created Madonna perfume.
Trust MAC to subvert it all by co-opting haute-eccentric-heiress and couture-buyer-extraordinaire Daphne Guinness to dream up some pre-Christmas make up products for them. Gaga perfume is apparently arriving next year and I can’t help wondering if she will live up to her image and make something along the lines of Commes Des Garcons Odeur 53 (the smell of dust and metal and glass) or if she will go for the bubblegum synthetic pop of her music (which I personally dislike in general) and fashion something saccharine and obvious.
Of the other new launches around I’m particularly enamoured of Biba make up – great palettes, bright colours – I’m a sucker for a dinky little box. What’s more it’s reasonably priced and I’m so over obscenely priced beauty products. Frankly I’d rather spend the money in Cos‘ new online store.
It’s actually the third time Biba have launched their make up. The first time, in the early seventies it was only available in the store and they were famously the first brand to provide testers – and they did wonderfully weird shades such as black lipstick. The brand made a brief reappearance in the mid Nineties – prompted by the seventies fetishism of that decade – but sadly fizzled out. And now it’s back again, accompanying the revived fashion line.
I do hope it survives but in all honesty I’m not sure what the identity of Biba is any more. I know what it stood for in the early Seventies, but I fear it has been so diluted and corrupted there’s not much of the original spirit left in terms of fashion or beauty.
Words by Bethan Cole