Milan FW: Sunnei FW 19, Maximal Minimalism

14.01.2019 | Blog , Fashion | BY:

Last season designers Loris Messina and Simone Rizzo launched the womenswear branch to their minimalistic Italian label Sunnei in commitment to their vision of building a worldwide community amongst the brand’s fan base. For FW19 , the brand invited guests to an airy liberty-styled white room in Milan called Palazzo del Ghiaccio (translates to ice palace) which was previously used for ice skating. 

The location itself accurately represented the brand’s aesthetic, it was large and simple but procured an admirable level of architecture. The seating arrangement dispersed the fashion hierarchy by not featuring second or third rows but a simple maze of seats which placed each guest at a reasonable distance from the passageways. This was quite unlike what any other brand would do which was exactly the brand’s major message of the season. They presented a collection which made you note that they were not designers who follow guidelines or go off trends but rather create their own. With inspiration from personal experiences throughout high school and college, the duo crafted a collection of women’s and menswear featuring flared trousers, bumpster pants, knit sweaters and blouses, and pastel colored pieces. It included standout pieces such as a sweater with a pixelated meadow and cloud landscape from the Windows 98 OS background along with interesting versions of their classic boots and sneakers. The 41-look collection was very ‘Sunnei.’ Each look contained the brand’s special ingredient of maximal minimalism with small grains of nostalgia carefully sprinkled. Visit Sunnei for more. 

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Milan FW: Prada Men’s FW 19-20, Monster Muses

13.01.2019 | Blog , Fashion | BY:

This weekend Italian house Prada invited guests for the official presentation of their Fall/Winter 2019 Men’s collection at their signature show space in Milan. Within the area, a spacious arena seating arrangement filled with eager Prada enthusiasts and a black sponge-like floor lit up by 120 oversized light bulbs.  In the background played an elegant tune of harps and violins which might have lead one into expecting a collection of tailored traditional pieces. However, what occurred next was quite the contrary. It first began with the change of music, a mix of hard rock beats aptly reset the mood for the collection which emerged. 

It was a slight change of tone in creative director Miuccia Prada’s feminist voice. Behind it, was the inspiration from the birth of famous gothic tale Frankenstein, which was created by author Mary Godwin in the 17th century during a competition with her husband in attempt to see who could create the scariest story. Needless to say, Godwin claimed her victory, but released her novel anonymously due to the fact that female novelists were not highly encouraged at the time. This was what drove the designer’s influence this season, her fascination with the grunge-like ‘otherness’ and vulnerability of society’s’ outcasts, wether minorities or monsters. The collection featured symbols from the tale such as shirts and sweaters with lightning bolts circling towards the heart (an upgrade to the Prada hit shirt from last season), menswear suiting with triple belting,  studded dresses, backpacks, floral printed dresses, and winter hats filled with wool lining — which was also included as shoulder pads on sweaters. It told an enticing story of twisted romance, femininity and vulnerability while also including military references. Miuccia’s Prada’s agility to switch diversify the tone behind her inspiration is exactly the quality which is destined to keep the brand alive and relevant. See more at Prada.

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