Conjuring up images of everything from Maharajas to Marilyn Monroe, diamonds hold highest rank when it comes to wonder gems. So it’s fitting that for this month only diamond specialists, Cartier, have taken over Selfridges’ Wonder Room for an exhibition entitled Cartier Loves Diamonds.

Enriched with over 150 years of history and heritage, Cartier are sure to captivate visitors with their savoir-faire on the subject of sparkling stones. Part of the space houses a special “bridal lounge” as well as an exhibition composed of archive imagery and stories on legendary Cartier stones which have ultimately become just as famous as their eminent wearers.

Diamonds have long been associated with idealistic views of romance and love – something that is much of a focal point in Cartier’s series of short films entitled True Love has a Colour and a Name, all of which are available to view in the room’s “interactive space”.

Pride of show is the renowned “Oriental” Tiara; a platinum headpiece dating back to the beginning of the Twentieth century featuring over 1,200 diamonds – We’ll be adding this to our Spring wish list then!

Cartier Loves Diamonds is on now until 29 April located at The Wonder Room, Ground Floor at Selfridges, London.
selfridges.com

Words: Sarah Barlow

Tags: Cartier, Cartoer Loves Diamonds, Selfridges, Trie Love has a Colour and a Name, Wonder Room

It’s been two years since AIR released their sixth album, Love 2, but the French duo still have their minds on matters of the heart. Painted Love bears their unmistakeable breathy electronic pop, but this is more than just one song. Luxury jewellers Cartier posed them the question “How Far Would You Go For Love?”. This is their answer.

The accompanying film, made by New York based directors Waverly, revisits the myth of Pygmalion and Galatea via down town Manhattan. A young artist searches for his muse, first in his canvas and then in the darkness of New York’s clubs, driven by his obsession to attain her. “The idea of the muse is very important to me, it is like a driving force. I know that for every album, we have needed a love story as a motivation. Creating art is like a huge need to be loved,” says AIR.

Cartier are set to pose their question to two more musicians and directors in 2012.  But we’re already thinking  how far we’d go. Are you?

love.cartier.com

Tags: Air, Cartier, How Far Would You Go For Love, Painted Love