FENDI’s Karliagraphy

20.11.2019 | Blog , Fashion | BY:

In homage to their late designer Karl Lagerfeld , Fendi presents their Karliagraphy bag. Designed with a squared shaped in soft leather, patent leather and exotics, the bag is accentuated with the iconic double F logo which was designed by Lagerfeld himself in 1981.

It renders itself complete with a strap in chain or leather than adds the factor of functionality while also allowing for easy transition from day to night.

Shop the Karliagraphy at FENDI.

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Fendi Launches Men’s Version of Iconic Baguette

16.07.2019 | Blog , Fashion | BY:

For the first time during the FW19 menswear season earlier this year Italian luxury fashion house Fendi debuted their iconic Baguette in several men’s versions on the catwalk. The brand’s iconic bag, originally launched in 1997 by Silvia Venturini Fendi, was reimagined in different styles, materials and sizes to fit. The baguette has been featured in three different sizes including mini, regular and maxi and is crafted in different materials such a croco, mink and Selleria leather.  An additional feature is although it may be a baguette, thanks to the flexibility of it’s straps it can be worn in several ways, from cross body to hand-carried or even as a belt bag. Today launches the digital campaign featuring a group of influencers friends including Marc Forné, Leo Mandella and Nasir Dean as they are shot sporting different versions of the baguette while decked out in their FENDI wardrobe. The baguette will be available in FENDI boutiques worldwide and online starting from mid-July. 

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FENDI – #MeAndMyPeekaboo Ep.10

08.05.2019 | Blog , Fashion | BY:

On the tenth episode of their #MeAndMyPeekaboo series, Italian fashion house Fendi has opted to celebrate Italian celebrity influencer Chiara Ferragni on her 32nd birthday. For the episode the web entrepreneur and her rapper husband Fedez are featured alongside the beloved women of her family including mother Marina Di Guardo and sisters Francesca and Valentino in Rome. The short film documents the couple upon their arrival in Palazzo Fendi in Rome, where she is met with a surprise birthday party with family and friends in attendance. The  film captures each intimate moment of the event including Ferragni’s entrance to her celebration, to the blowing of candles, to shared moments between the herself ,husband and family. During the film, Fendi’s legendary Peekaboo of course makes appearances in different versions including the X-Lite edition and the Essential for Men both crafted in Cuoio Romano Selleria leather by the house’s expert leather artisans.

The  #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair.  To shop the Peekaboo visit Fendi. 

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Fendi’s “One and Only Baguette” ft. Carrie Bradshaw

05.02.2019 | Blog , Fashion | BY:

For the final installation of Fendi’s #BaguetteFriendsForever series, the Italian fashion house released a short film shot along the busy streets of the big apple titled “The One and Only Baguette.” The movie, features  influencers Caro Daur and Natasha Lau along with models Ebonee Davis and Melissa Martinez. During a lunch break, Daur relives the moment she saw a unique vintage purple sequinned Baguette at the Fendi store and decides she just will not live without it. On a hunt for the baguette, the girl group hurries back to the store where they discover that the piece was just sold. Still determined to cop the  accessory , the girls run out into the busy streets of New York to find this mystery woman. During their search they spot the baguette and when she turns around they notice it’s not just a woman, but an icon, Sarah Jessica Parker, who finishes the film with a sassy,  “This isn’t a bag, it’s a baguette.” 

Last week the brand launched the campaign #BaguetteFriendsForever which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong and this marks the final leg off the Baguette series. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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Fendi’s Missing Baguette – #BFF

02.02.2019 | Blog , Fashion | BY:

This weekend in continuation with the Fendi #BaguetteFriendsForever series, the Italian luxury brand released the second installation of the sequence which is set along the vibrant streets of Hong Kong. Titled “The Missing Baguette,” the film features Taiwanese DJ Dizzy Dizzo, Singapore-based fashion IT-girl Yoyo Cao, Japanese model Hikari More and Korean DJ Peggy Gou on the hunt in Hong Kong for Hiraki’s lost Baguette which she accidentally leaves at Fendi store while shopping for new merch. 

Last week the brand launched the campaign #BaguetteFriendsForever which includes a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. To be released next week is the final episode which features the backdrop of the Big Apple and a special guest too. Stayed tuned for more. To shop the looks , visit Fendi.

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The Return of The Fendi Baguette

24.01.2019 | Blog , Fashion | BY:

As we reported earlier this season from the SS19 runways, the Fendi Baguette has officially made its comeback.

The history of the baguette dates as far back to 1997 when Silvia Venturini Fendi first made the pitch for a smaller bag in a time where larger bags were leading the market. Of course the feedback the designer received from the idea was not initially positive but nevertheless she stuck with her guts and released the first baguette on the runways of 1997. Initially it was offered with small straps and the double F logos in brown. Since then it has made it’s way from the late 90’s throughout the Sex and The City Era of the 2000’s in additional styles. And it’s now safe to say it is officially back and has made its return with a fabulous intro.

This week the Italian fashion label has launched their latest campaign #BaguetteFriendsForever which includes a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic baguette. The first episode, released only yesterday, is titled “The Baguette is Back” and is shot along the vibrant streets of Shangai, China. It stars movie actresses Tan Zhuo and Qiao Xin along with influencers Yu Wei and Yoyo who are filmed during their venture of a girls night out. The movie starts with the women shopping for baguettes and wardrobe at the Fendi store inside IAPM Mall in preparation for a night at the club. Each film carries it’s own style with a slight hint of humour to top it off with Groove Armanda’s My Friend as their soundtrack.  To be released later this month, are also two upcoming films featuring the baguettes’ ventures of Hong Kong and New York. Stayed tuned for more, and visit Fendi to shop. 

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Miu Miu CustoMIUzation

15.09.2016 | Fashion | BY:

Just in time for London Fashion Week, Miu Miu is offering customers the chance to personalise their bags with a large selection of free-spritited badges. Calling the project ‘CustoMIUzation’, it is a novel and interactive idea which enables shoppers to truly make a piece of the brand their own.

The choice of how to customise the madras leather and denim bags is completely at the discretion of the customer, with the patches on offer including the now iconic Miu Miu stars, varsity-style motifs as seen on the AW16 catwalk and adorable wording such as LOVE, KISS and FOREVER.

The process of adorning each bag will be carried out by a dedicated artisan, flown in especially from Italy, and take around 30 minutes to complete. With up to 12 badges to add, one suspects that the majority of the time will be spent deciding on the look to go for. As ever, Miu Miu has kept exclusivity at the forefront of their minds, and as such, there will only be a limited number of bags available. So don’t delay…

Miu Miu ‘CustoMIUzation’ will take place  from the 16th September at the Miu Miu New Bond Street store for a limited period only. 

Miumiu.com

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CUBIC ODDITIES

09.06.2014 | Fashion | BY:

Nathalie Trad is an accessories designer with a clan of celebrity fans. Karolina Kurkova and Sienna Miller both love her futuristic aesthetic and one of her styles was recently spotted on designer Mary Katranzou at the Met Gala in New York. Having studied at the prestigious ESMOD International in Paris, then at Parsons The New School for Design in New York, Nathalie’s crendentials are more than just international. Before starting up her own label in Dubai, she worked under the mentorship of Proenza Schouler in the accessories department. “I worked on every aspect of the creation of the accessories collections for shoes, handbags and jewellery. From the research stages, to the birth of a concept, the drawing and designing stages, to the production stages,” states Nathalie. “It was such a hands on experience that provided me with the building blocks to start my own accessories line.”

Her highly-anticipated third collection offers us a world of cubic oddities. With a range of shell clutches that are inspired by today’s complex urban landscapes, Nathalie gives us a decadent version of minimalism that will add elegance to any ensemble. You can find her designs at Avenue32.com, JOSEPH in London, Farfetch.com and Fivestory NYC.

nathalietrad.com

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