Chopova Lowena x Matches Fashion AW19 Capsule Collection

31.07.2019 | Blog , Fashion | BY:

Global luxury retailer Matches Fashion, has recently partnered with  London-based emerging design talent Chopova Lowena for the launch of an exclusive capsule collection for AW19. Post-graduation from Central Saint Martins, the design duo Emma Chopova and Laura Lowena initially launched their brand in 2018, which eventually took off and gained a cult like following for their interesting and distinctive designs. From traditional Bulgarian fabrics, to wide leather belts, to rock climbing carabiners added as statement pieces. The designers have united with the luxury retailer to offer all that and much more including a few additives such as kilt skirts, wool coats etc. 

 “MatchesFashion.com have been a dream partner and support system to us. Spotting our potential so early on and so carefully guiding us to fine tune our product with such care and a mentoring eye has been vital to our knowledge and our growth. Working with them has changed the way which we think about a woman’s wardrobe and her life,” explained the duo. In celebration of the partnership, Twin went ahead in joining the design duo for a brief Q & A. 

What was the inspiration behind this capsule collection?

This collection was inspired by Albanian Traditional dress and Equestrian Vaulting.

What are the most important things you consider when designing?

We consider first and foremost the combination of our two references and really merging them seamlessly. Also thinking about our customer and her comfort. 

Who would you say is the ideal Chopova Lowena woman?

There is no ideal, we would love if all kinds of women connected with our garments. That’s our ideal.

How would you describe the direction for the capsule’s campaign?

We worked closely with Charlotte Wales, Jamie Reid and Agata Belcen who are all so connected with our vision and we collaboratively decided on the campaign and shooting it on Equestrian Vaulting Team GB2019 in their barn in Warwickshire.

What’s next for you guys?

We are working on our new collection and campaign.

The collection has been launched at 5 Carlos Place and also includes a book in celebration of the brand’s latest campaign.

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Balenciaga captures Parisian love scenes for AW19

23.07.2019 | Blog , Fashion | BY:

Paris has long been known as one of the world’s most romantic city in Europe. With historic ‘love’ bridges, the Eiffel Tower and other amenities, over the years, it has become the city on the moodboards of couples all across the world.

For their AW19 campaign, Parisian luxury street brand Balenciaga opted to pay homage to the city’s romance with a photo-series of real life couples decked out in Balenciaga gears — oversized coats, big hoodies, stonewashed jeans, anoraks jackets. Gushing in romance, each couple is intimately captured through the lens of photographer Greg Finch — a creative more known for romantic, wedding shots rather than editorials — around the metros, on benches, outside grocery stores, in front of cafés etc. The photo campaign is also accompanied by a video shot by videographer Ed Fornieless on CCTV in various locations as they each discuss their bond.  It has always been said that sex sells, but try love, this campaign makes us all want to grab our partners and head all down to play dress up in some Balenciaga gear. To view the full campaign, visit Balenciaga.com 

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Filles A Papa Makes Powershift with New Shoe Line

08.07.2019 | Blog , Fashion | BY:

This month Belgian fashion brand Filled A Papa, broke new ground with the launch of their very first footwear collection for the AW19 season entitled POWERSHIFT. 

Carol and Sarah Piron, the creative duo behind the line created a collection of 4 styles including  ankle and thigh high boots, inspired by the theme of the previous collection , being the iconography of American Motorcross and Mud Wrestling with a touch of 90’s aesthetic. Laced high boots are reworked in both black and white suede with an added sparkle of Swarovski crystals, the brand’s signature numbers the Bliss and Cocomodels are offered in the same fabrics as well as a metallic “American Flag” version, leather and black tailoring with white dots. Each shoe is matched with its own personality that gives it’s wearer a unique extra oomph while sporting it. To view and purchase the full collection on pre-sale, visit Filles A Papa.

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Matches Fashion x Paco Rabanne 1969 Pre-Collection

06.06.2019 | Blog , Fashion | BY:

Yesterday French fashion house Paco Rabanne in partnership with London based luxury retailer Matches Fashion launched an exclusive silvery of the house’s 1969 anniversary bag and AW19 pre collection with an installation at Matches’ space at 5 Carlos Place. 

The Paco Robanne 1969 anniversary bag bridges past and present through iconic design and artisanal technique. Assembled by hand, the bag is the quintessential expression of Paco Rabanne – avant garde when created 50 years ago and timelessly modern today. 

Image by Cat Garcia

The installation is an immersive experience which welcomes customers into Paco Rabanne’s world through two channels.  One  as a chainmail cube that focuses on luminosity and curiosity, pulling stimuli for inspiration from the 1969 bag collection and it’s unique aspects. The other is a twist to the AW19 collection that curates an environment with films representing the landscapes of David de Beyter and digital tutorials on LED screens that explain how to wear pieces from the collection.  Both installation act as booths for photos where costumers are free to interact with the products and the curated environment that accompanies them. 

 The 1969 anniversary collection will be available exclusively at MATCHESFASHION.COM for the month of June and the installation at 5 Carlos Place will run until the 26th of June. 

Image by Cat Garcia

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