adidas Originals by Kanye West

28.10.2015 | Blog , Fashion , Music | BY:

“This is a challenge to where fashion is currently—a new feminine ideal,” says Kanye West, as his first adidas Originals collection – Yeezy Season 1 – launches around the world on 29th October.

Comprised of both voluminous and second-skin like proportions – the former generally on top, and the latter below – West reiterates the practicality he had in mind with these pieces, describing the easily interchangeable capsule collection as “solutions-based” and akin to Lego. Ultimately, he has, quite literally, aimed to create a series of uniform building blocks, from which his customers can construct a daily identity. “I don’t want the clothes to be the life,” he stresses. “I want the clothes to help the life.”

So what of the garments themselves? They are undoubtedly useful, bar perhaps the aforementioned body-suits, which although editorially striking, may be a little more tricksy to work into any typical circumstance that initially springs to mind. The inky, generously hooded shearling parkas are instantly desirable, as are the gnarled army surplus knits and cotton tanks in that perfect shade of smokey anthracite. But it’s the unisex, outsized sweaters, beautifully constructed yet rough around the edges, that you could really see yourself wearing forever.

West has been clever. He has put just enough of himself into this collaboration – hero pieces such as the camo separates and drop shouldered bomber jackets smack of recognition with “West: the brand” – to make it aspirational, yet left the collection canvas-like in it’s quality, so that customers can see themselves in it too, without having to try too hard.

The decision to have a mass release of the collaboration, as opposed to a staggered global drop seems an obvious one, especially when you consider the transient purposes West had in mind when designing. “I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago—a worldliness and an ease.”

Rounding off the collection are a number of new footwear releases, the highly anticipated Yeezy Boosts 750 and 350 as well as the Yeezy 950 boots for men and platform snow boots for women. Roll on winter.

adidas Originals by Kanye West – Yeezy Season 1 is in stores now. Prices start from $130.

adidas.com/kanye

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Twin Picks: White Trainers

09.01.2015 | Blog | BY:

When the Stan Smiths came back on the scene, with it came fashion’s obsession with all white kicks. Understated, chic and classic, there’s so much to love about them, although keeping them clean can be rather tedious in this rainy weather. Here we pick our favourite styles to see you into the new year.

Opening Ceremony Platform Sneakers, £148, coggles.com & Adidas ZX Flux in White, £70, adidas.co.uk

Nike Air Force 1 Mid, £75, stories.com & Acne Adriana in White, £249, acnestudios.com

 

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Adidas Originals Photo Print App

27.05.2014 | Fashion | BY:

Customising your trainers is nothing new, although Adidas are soon to take the idea to the next level with their Photo Print App. Come August, when the app launches, you will be able to decorate your Adidas Originals ZX Flux trainer with any image you see fit. Centred around Instagram, the idea is that you can choose your favourite image from the social network and have it printed onto your kicks, but of course, the quality of the image will determine the quality of the finish. We’d love to see one of our latest SS14 editorials on some trainers, wouldn’t you?

adidas.co.uk

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Sneakers from MyTheresa.com

30.12.2013 | Blog , Fashion | BY:

We’ve chosen the top 5 sneakers from MyTheresa.com, from the best-selling Marant’s to the Balenciaga marble effect high tops and classic Nike runners.

Sometimes all you need is flats. www.mytheresa.com

Sneakers on picture above; Saint Laurent wolly suede high top.

Adidas by O.C. pro model bball leather high top sneakers with print

Isabel Marant blossom calf hair and suede wedge sneakers

Givenchy leather high tops

Balenciaga leather and suede high tops in marble black, white and grey

Nike roshe run sneakers

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London’s Opening Ceremony

20.07.2012 | Blog , Fashion | BY:

Overly cool brand Opening Ceremony has garnered a cult status through its locations in cities like New York and Tokyo. Luckily for us, London is finally getting a piece of the action, thanks to the launch of label’s first UK shop yesterday. Set in Covent Garden, the 3,000-square-foot pop up store has been opened to coincide with the Olympic Games starting later this month and the company’s ten-year anniversary in September.

The brand has already collaborated with the likes of Chloë Sevigny and Rodarte, but to mark the London O.C. takeover, designers including adidas, Norma Kamali, Topshop, Band of Outsiders, Charles Anastase, Christopher Shannon, House of Holland, Pamela Love and Proenza Schouler have created exclusive capsule collections for the store.

Combined with a selection of rare books curated by the Claire de Rouen team and set in a neon-coloured, geometric shape-decorated landscape courtesy of Studio Toogood, it’s safe to say we have found ourselves a new retail paradise. Let the shopping games begin.

openingceremony.us

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