Opening Ceremony and adidas Originals are on the B of the Bang with their new collection. No doubt about it, their collaborative ode to urban sportswear is fleet of foot. Launching as the Olympics really start to loom, adidas’ classic silhouettes have been souped-up with OC’s retail philosophy.
Taking their cues from cycling and swimwear, these are off the track pieces that are rich in print, colour and attitude. Comprised of 70 separates and 20 footwear pieces, floral and bandana prints and Nineties splatter-paint motifs dominate. Not so much Olympic cyclist than BMX bandit and not so much 100m butterfly than city Lido, there are too many must-haves for our summer. Be sure to accessorize with goggles.
adidas Originals by Opening Ceremony capsule collection is available globally in July and August 2012.