adidas Originals by Kanye West

28.10.2015 | Blog , Fashion , Music | BY:

“This is a challenge to where fashion is currently—a new feminine ideal,” says Kanye West, as his first adidas Originals collection – Yeezy Season 1 – launches around the world on 29th October.

Comprised of both voluminous and second-skin like proportions – the former generally on top, and the latter below – West reiterates the practicality he had in mind with these pieces, describing the easily interchangeable capsule collection as “solutions-based” and akin to Lego. Ultimately, he has, quite literally, aimed to create a series of uniform building blocks, from which his customers can construct a daily identity. “I don’t want the clothes to be the life,” he stresses. “I want the clothes to help the life.”

So what of the garments themselves? They are undoubtedly useful, bar perhaps the aforementioned body-suits, which although editorially striking, may be a little more tricksy to work into any typical circumstance that initially springs to mind. The inky, generously hooded shearling parkas are instantly desirable, as are the gnarled army surplus knits and cotton tanks in that perfect shade of smokey anthracite. But it’s the unisex, outsized sweaters, beautifully constructed yet rough around the edges, that you could really see yourself wearing forever.

West has been clever. He has put just enough of himself into this collaboration – hero pieces such as the camo separates and drop shouldered bomber jackets smack of recognition with “West: the brand” – to make it aspirational, yet left the collection canvas-like in it’s quality, so that customers can see themselves in it too, without having to try too hard.

The decision to have a mass release of the collaboration, as opposed to a staggered global drop seems an obvious one, especially when you consider the transient purposes West had in mind when designing. “I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago—a worldliness and an ease.”

Rounding off the collection are a number of new footwear releases, the highly anticipated Yeezy Boosts 750 and 350 as well as the Yeezy 950 boots for men and platform snow boots for women. Roll on winter.

adidas Originals by Kanye West – Yeezy Season 1 is in stores now. Prices start from $130.

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24.10.2014 | Fashion | BY:

Mary Katrantzou has gone from strength to strength since her arrival on the fashion scene just a few short years ago, and her latest collaboration with sports favourites Adidas is no exception.

Hitting stores November 15th, the collection sees apparel and footwear transformed by abstract florals, stripes and laces. The inspiration behind the zip-up dresses, neoprene tops and kaleidoscopic footwear was feminine strength at every age.

‘This collection has encouraged me to push the boundaries of what is possible technically,’ says Katrantzou, ‘That’s something I will incorporate into future collections.’ 

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True Original

12.06.2012 | Blog | BY:

Opening Ceremony and adidas Originals are on the B of the Bang with their new collection. No doubt about it, their collaborative ode to urban sportswear is fleet of foot. Launching as the Olympics really start to loom, adidas’ classic silhouettes have been souped-up with OC’s retail philosophy.

Taking their cues from cycling and swimwear, these are off the track pieces that are rich in print, colour and attitude. Comprised of 70 separates  and 20 footwear pieces, floral and bandana prints and Nineties splatter-paint motifs dominate. Not so much Olympic cyclist than BMX bandit and not so much 100m butterfly than city Lido, there are too many must-haves for our summer. Be sure to accessorize with goggles.

 adidas Originals by Opening Ceremony capsule collection is available globally in July and August 2012.


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