Prada’s Old Hollywood Spring-Summer 2019 Campaign

23.01.2019 | Blog , Fashion | BY:

For their Spring Summer 2019 campaign, Italian fashion house Prada tackles the concept of duality in a video series shot and directed by Will Vanderperre featuring looks from both their women’s and men’s SS19 runway. The series was inspired by classic Hollywood movies and is approached as such.

It features the likes of top models Freja Beha Erichsen, Gigi Hadid, Maine Inga, Liu Wen and Anok Yai re-named after Prada’s supporting cast of accessories: respectively Sybille, Sidone, Margit, Odette and Belle inspired by iconic female cinematic icons. These women are also accompanied by three male characters played by models Daan Duez, Jonas Gloer and Tae Min. The campaign’s direction is a play on an iconic genre of cinematography: everything is familiar, but not too much, all holds a double meaning. Movie star?or model? Menswear? or womenswear? This series is created to guarantee you a few double-takes upon viewing. And like any other movie, it’s accompanied by posters directed by Benoit Debie which hints at the imagery and narrative of the films leaving one curious enough to explore the reflections and refractions of the collection.  The campaign boasts seven short films, which will be released throughout January and February on Prada.

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