Prada SS20 Mens: An Optimist Rhythm, A Boyish Freedom

09.06.2019 | Blog , Fashion | BY:

Creative Director Miuccia Prada was moving to an optimistic tune in regards to the latest Prada Spring Summer 2020 Menswear collection. The collection was presented for the first time in Shanghai, China in celebration of the 40th anniversary of Milan being named it’s sister city. The show continued along the same themes and energies presented in the house’s resort collection a month ago which explored notions of optimism and simplicity. On a blue-lit runway at the Minsheng Art Wharf Mrs. Prada explored the these notions of optimism through a boyish elegance by acknowledging the significance and impact of fashion design. And as a result acknowledging the designer’s power as an artist with self affirmations, “I am no longer an artist; I have become a work of art,” a quote from the voiceover played during the show. The collection was almost like an ode to oneself, an embrace of both the good and the bad, the old and the new, the rebellious and the sophisticated. 

Classic pieces are decontextualised with contrasting  proportions and scaling created to frame the male body abstractly. An long shirt addressees the line of a tailored jacket, polo shirts and sweatshirts are given macro volume, each piece was crafted with a sort of boyhood in mind that speaks to a type of freedom. The type of boyhood that may recall the spirits of Boy Scouts which may have been subconsciously hinted with the above the knee shorts, tent-like nylon tank tops and palette of khaki’s included the collection.

These were complemented by neutrals of baby blues, pinks, blacks and greys in tune with that of the resort collection.  As described in the show notes “technology has become a fetish, ” where cassette tapes, floppy disks and other ‘antique’ pieces of technology are mounted on shirts and jackets like merit badges. Having landed commercial success through dipping her feet in these untamed themes such as Frankenstein in the last menswear show in February, this SS20 menswear collection seems to have been Miuccia’s affirmation that what had been known as a classic tailored Prada brand five or ten years ago, is now meant to be played upon and experimented with. Keeping up with the changing times, while staying true to the brand’s voice. 

Tags: , , , ,

Join the mailing list

Search

  • Identifying a comfortable and trendy dog cloth is turning out to be difficult, as more and more cute dog clothes are venturing in the global market on regular basis.