Obsessing over Wade’s world: Mimi Wade AW18

18.02.2018 | Blog , Fashion | BY:

It was a kind of mock-gothic, Hollywood bridal party that only Mimi Wade, with her proven aptitude for taking the fantastically kitsch and making it fantastically sexy, could have pulled off. For AW18, Wade ostensibly stripped back her signature aesthetic but managed to retain a raw, vamp-like glamour even while working across a monochrome base.

Part of a new generation of designers in London adept at creating clans – the likes of Molly Goddard and Sadie Williams have delivered a powerful, unifying aesthetic language too – Mimi Wade has established a strong identity for her women, mixing a sense of nonchalance (this season through bias cuts and frayed hems) with feline sultriness (velvet bows, ruched, deep collars and puffed sleeves). It’s Wade’s World, and we want in.

Mimi Wade AW18 | © Amber Pinkerton

Mimi Wade AW18 | © Amber Pinkerton

Mimi Wade AW18 | © Amber Pinkerton

Mimi Wade AW18 | © Amber Pinkerton

Mimi Wade AW18 | © Amber Pinkerton

Mimi Wade AW18 | © Amber Pinkerton

Mimi Wade AW18 | © Amber Pinkerton

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