Milan FW: Sunnei FW 19, Maximal Minimalism

14.01.2019 | Blog , Fashion | BY:

Last season designers Loris Messina and Simone Rizzo launched the womenswear branch to their minimalistic Italian label Sunnei in commitment to their vision of building a worldwide community amongst the brand’s fan base. For FW19 , the brand invited guests to an airy liberty-styled white room in Milan called Palazzo del Ghiaccio (translates to ice palace) which was previously used for ice skating. 

The location itself accurately represented the brand’s aesthetic, it was large and simple but procured an admirable level of architecture. The seating arrangement dispersed the fashion hierarchy by not featuring second or third rows but a simple maze of seats which placed each guest at a reasonable distance from the passageways. This was quite unlike what any other brand would do which was exactly the brand’s major message of the season. They presented a collection which made you note that they were not designers who follow guidelines or go off trends but rather create their own. With inspiration from personal experiences throughout high school and college, the duo crafted a collection of women’s and menswear featuring flared trousers, bumpster pants, knit sweaters and blouses, and pastel colored pieces. It included standout pieces such as a sweater with a pixelated meadow and cloud landscape from the Windows 98 OS background along with interesting versions of their classic boots and sneakers. The 41-look collection was very ‘Sunnei.’ Each look contained the brand’s special ingredient of maximal minimalism with small grains of nostalgia carefully sprinkled. Visit Sunnei for more. 

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