MFW: SUNNEI SS20 – A Haiku of Fashion Lucidity

18.06.2019 | Blog , Fashion | BY:

On the occasion of their fifth anniversary, Italian minimalist brand SUNNEI adopted an urban space in the Rubattino area of eastern Milan, which they transformed into what they now dub as Bianco Sunnei. The space,  an entirely normal concrete area that sat underneath a giant bridge in Milano’s Parco dell’Acqua and has been regenerated as a visual oasis coated in white paint. A type of maximal minimalism that didn’t call for much to make a statement than a well thought out concept. This sort of effortless assertive simplicity was strung throughout the brand’s SS2020 collection which had their freshly created space as it’s backdrop.

The collection was aimed towards a specific colour palette which not only complemented the space, but embraced some of the house’s iconic runway history , from plain white, to the khaki browns, somber citruses, lime greens to sky blues and midnight blacks. Each transition gliding into another as if it were some sort of poetry. But not just any kind of poem, no, this was a haiku —  three lines, seventeen syllables, 17 words. Very simple but meticulously planned as to evoke all the right feelings. Boxy volumes were in abundance with cargo pants, monochromatic suits, denim jackets and coats, knit dresses that explore a few moments of layering. Fabrics move like liquid as the brand uses this moment to highlight their collaboration with Albiate 1830 — a branch of Italian eco-friendly fabric company Albini. This is seen through 3D woven nylon yarns, fresh leathers, and a deckchair-striped cotton poplin. Last season the designer duo presented a collection as a stance resistant against the wave of streetwear by referencing the 2000s. This season they affirmed that notion of in some ways being anti-fashion- Not like Rick Owens anti-fashion, and although similar not even Marni’s anti-fashion. Just simply riding , moving , sketching to the beats of their own rhythms, which happens to be in the opposite direction of everyone else. Either way this has become the duo’s strong suit. 

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