Introducing PRITCH London

27.12.2016 | Blog , Fashion | BY:

Calling all wanderlusters, the leather experts at PRITCH have now launched their latest line, PRITCH Adventures. The new range offers luxe travel wear, consisting of oversized sweatshirts and classic track pants in a colour palette of black, white, olive, baby blue, sapphire blue and deep red. Like the RTW PRITCH London range, this line has thoughtful detailing, which sees the finest leather combined with super-cosy jersey that is perfect for your winter getaways. Perfect for glam, post-holiday lounging.

Tell us about your background.

I was born in Moscow and raised in between Saint Petersburg, Germany, Malta and United Kingdom. At the age of 5 I started drawing and by the age of 7 I started to do fashion sketches. By the age of 14 I figured that I want to start my own fashion brand. Since then I never looked back.

You specialise in leather, what is it about this material that you love?

I feel like leather is underestimated as a material. Not enough is done, possibilities are endless. It is also a very challenging material to work with, that requires attention to detail. You only have one chance with it, as you can not stitch it twice.

How would you describe your brand aesthetic?

Embodying today’s duality between elegance and edge. PRITCH London’s distinctive signature is transformation and the art of combining various leathers and luxurious textures in one piece. Each PRITCH London garment is designed with multi-functionality and transformation in mind, easily layered or transformed with removable elements. Inspiration behind is contrasts and edges.

PL 3

Do you have a favourite piece from the collection?

I am in love with the Hybrid Bomber from our current AW16 collection for a casual day out or a fancy evening with friends. And my from now on “must travel in” piece is the “Jet-setter travel set” from our newest “Pritch Adventures” travel wear line.

You have launched PRITCH Adventures, what inspired this?

My constant adventures around the world, passion for travelling and lack of comfortable and sophisticated pieces to wear while I travel.

What do you have coming up for 2017?

I’m not even sure where to start. I have collaborations with well-known and up and coming artists, new partnerships, a mens capsule collection, kids travel wear and so much more!

 

Visit the Pritch London site here: www.pritchlondon.com

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