In recent years, luxury brands have proven to be increasingly keen on opening their doors to bring customers behind the scenes – think Dior & I or Chanel’s interactive exhibition at Saatchi Gallery. This year at London Craft Week, some of fashion’s most influential houses are going a step further and creating more intimate experiences. Audiences will gain unparalleled insight into how iconic pieces from luxury brands are made.
At Mulberry, their ‘Passion of Making’ event invites visitors to see craftsmen and craftswomen from the brand’s two factories in Somerset demonstrate the making of its iconic handbag styles in their flagship store on New Bond Street.
Similarly Burberry will embraces it’s tradition of craftsmanship with a series of events at their Regent’s Street store. Here customers can experience pivotal moments from the company’s 160-year history with help from Burberry archivist, and add one’s own unique handwritten design to Scottish-made cashmere scarves with the help of the renowned company’s artisan calligrapher.
These events and many others work to showcase the best of creativity in the capital, with over fifty four creative disciplines recognised and 200 events taking place throughout London Craft Week. With everyone from major names to rising stars taking part, DIY has never seemed so enticing.
Mulberry: The Passion of Making takes place Wed 3 – Sat 6 May, 10.00am – 7.00pm and Craft, Heritage & Personalisation at Burberry takes place Fri 5 and Sat 6 May, 10.00am – 8.00pm, Sun 7 May, 12.00pm – 6.00pm. No booking required.