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Twin exclusive: L Devine brings it home for ‘Growing Pains’

17.11.2017 | Blog , Culture , Music | BY:

“The first time I spoke to Liv I knew that we had something special to create.” Says director Emil Nava, the brains behind videos of stellar hits such as Selena Gomez’s  ‘Kill Them With Kindness , Aluna George’s ‘I’m In Control’, and Calvin Harris’ video for ‘This Is What You Came For’.

The partnership between director Emil and the 19 year old Newcastle-born singer has seen itself manifest in a new, long form video release to accompany L Devine’s latest EP, ‘Growing Pains’. 

A truly exciting name to watch, Devine got her first break after she uploaded a Beyoncé mash up onto YouTube, attracting the attention of American producer Mickey Valen. After having saved up three months rent, she traded northern life for London – and the gamble has paid off.

Marrying a knack for astutely evoking relatable scenarios with catchy, memorable melodies, L Devine makes the kind of modern pop that is easy to get excited about. For the launch of her new track, the singer partnered with Emil Nava to create an evocative video that brings together a melange of important women from the singer’s life. “Each of the women in the video has lived life with no restraints, and certainly never let their gender get in the way of working hard, doing what they love and being who they are.” Says the singer of the new film. Rooted in real life experience, the video brings Devine’s close friends and family into the story, harnessing the candour of shared memories and experience of love, sexual curiosity, and transition into adulthood against the sometimes stark, sometimes electric backdrop of the city.

Following on from the success of ‘School Girls’ earlier in the year, this new video, shot on 16mm film, perfectly captures the twilight moments between adolescence and adult life. Check out the full version below.

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