A three-part series ‘Chuck Forever’ explores the core cultural scenes that have made Chuck Taylors so iconic. In the latest instalment we are transported to LA, where Long Beach recording artist and style icon Vince Staples guides viewers through Chuck Taylor’s influence on street style and hip hop music in urban Los Angeles.
The video, directed by award-winning filmmaker Karim Huu Do, taps into Los Angeles’ youth culture; it shows how music and fashion combine to build enduring subcultures. During the film, viewers are also introduced to Los Angeles Lakers star Jordan Clarkson, and Born and Raised founder Spanto, who each explain their relationship with Chucks, and talk us through the way they choose to dress.
Julien Cahn, the Chief Marketing Officer at Converse, explains how, “Los Angeles has played an important role in revolutionising youth culture far beyond the west coast. Chuck Taylor has been part of all of that. He’s a symbol for underdogs, rebels and individualists all around the world.”
The newly launched series focuses on the daring, confident spirit of youth culture and celebrates the impact of Chucks on diverse cultural scenes all over the world. In the first instalment, Stranger Things star Mille Bobbie Brown introduced us to the use of Chucks in film, asking what kinds of characters wear them, and why?