British talent and emerging designer Molly Goddard has established a strong signature aesthetic thanks to her collections of romantic, voluminous tulle dresses. In her first art partnership, the designer has paired up with NOW Gallery in Greenwich Peninsula to create an immersive exhibition in which visitors are invited to explore her design ethos within a creative gallery space.
The installation sees Goddard’s creations rendered in exaggerated forms: six tulle dresses made from 20-30 feet long reams of material hang throughout the space. The presentation invites a reimagining of Goddard’s work, and allows the craftsmanship behind the brand to take centre stage.
As with Goddard’s previous London Fashion Week presentations, the new exhibition at NOW Gallery is participatory, and visitors will be able to sew shapes and patterns of their choice directly onto the hanging dresses. There will even be videos for first-time embroiders.
Speaking about the exhibition, Molly Goddard said: “I am so excited to be able to really celebrate craft technique in such an extreme visual way, making oversize, non precious interactive pieces is key to what I love and what the brand aims to represent. I can’t wait to see the stories which will be told through embroidery and to witness what skills people have or manage to discover when visiting the exhibition.”
4th November – 19th February, NOW Gallery at Greenwich Peninsula (North Greenwich).