Prada has been instrumental in helping wooden eyewear break free of its formerly dowdy image. The fashion powerhouse’s new line, Prada Raw, features sought-after smooth curves and top quality, light weight materials, while the grain makes each product unique. The trend reached new heights when Prada stitched leather uppers to its specs for the SS15 catwalk.
Prada continues its innovation with the launch of Prada Raw Avenue this Friday, a virtual catwalk where shoppers can experience Prada’s sunglasses through the eyes of six illustrations. Users can interact with the site in real-time through the different illustrations as they walk the virtual runway.