MAKE DO AND MEND

03.02.2017 | Fashion | BY:

‘Make-Do and Mend’ embraces resourcefulness, strangeness and redemption, celebrating with the unconventional beauty and spirit at the heart of the beloved Christopher Kane brand.

The SS17 campaign features model of the moment Jean Campbell, with photography by Alasdair McLellan; its story telling pictures show the figure of the outsider, an idea of a new primitivism and the transmutation of clothing – making something out of the humble and discarded, but with a throughly Kane kinda elevation.

CK-SS17 CAMPAIGN-DPS-03

“Combined with the resourcefulness of the forties, that feeling of ‘Make-Do and Mend’ and in that movement from the city to the countryside, there’s also an element of the supernatural and the ancient – from the sophisticated to the spiritual. This reminded us of where we grew up, just down the road from Carfin Grotto, the Roman Catholic shrine that is the Scottish version of Lourdes’’ said Christopher Kane of the new campaign. Perhaps it’s that same enduring, mystical element of Kane’s vision that has rendered his version of crocs so seductive… seriously. Whatever his magic touch is, with Kane you know you never have to compromise.

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