LS&CO. FOR PRIDE MONTH

23.06.2014 | Culture , Fashion | BY:

In 1982, Levi Strauss & Co became one of the first brands to support the battle against the AIDS crisis and they were the first Fortune 500 company to grant domestic partnership health benefits — a practice now followed by many corporations and public agencies. In 2013, they also joined the broad coalition of marriage equality supporters urging the U.S. Supreme Court to recognize the fundamental right of all Americans to marry.

Having been a supporter of equality for people of all sexual orientations for many decades, this year they are taking that support in store, creating a line of Pride-themed T-shirts, tanks and baseball caps. “Equality is not something we just wear; it’s woven into the fabrics of our principles,” the company says. Rolling out into select stores in New York City, Los Angeles, San Francisco, Chicago and Washington, D.C., the profits will be going to Pride organizations in those areas.

To find out about Pride in London or to get involved, head to prideinlondon.org 

levistrauss.com

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