Louis Vuitton Cruise ’17: Her Name Was Rio

29.07.2016 | Fashion | BY:

It’s mere days until Rio de Janeiro becomes the focus of the world’s gaze, as the 2016 Olympic Games get under way. But all this talk of athletic prowess in a stunning setting has made us yearn for the Louis Vuitton Cruise ’17 collection, which took place in the famed city a few months ago.

While we were enraptured then, the prospect of last-minute August escapes has thrown us headfirst into a search for things to wear, and we’re coming up lacking, as all we really want are these creations from Nicolas Ghesquière. The industry favourite, who has always managed to put his finger on exactly ‘what women want’ has done it again – bien sur. “I think what defines our time is that women want to look sophisticated and they want casual sports clothes,” he said. “Those are the two big obsessions.”

For those who missed it in May, here are just a few of the reasons why we’re churlishly wishing this summer away, so that we can get our hands on this collection in time for December.

Culture and Ghesquière have always gone hand-in-hand, and this show was no exception. Held at the Oscar Niemeyer–designed Niterói Contemporary Art Museum, artists also both partook, and inspired, the collection itself with the likes of Hélio Oiticica and Aldemir Martins on the credit sheet.

Model-of-the-moment Mica Arganaraz opened the show, while Twin favourites like Heather Kemesky (who features on one of the covers of our latest issue) also walked.

Thought the ubiquitous flip-flop was reserved yuppies in Clapham? Think again. They are now officially desirable, thanks to Ghesquière sending heavily cuffed versions down the catwalk.

US racing insignia, scuba-esque fabrics and chequered flag motifs were prevalent throughout the collection, adding to the sporting feel of the brand for this time of year.

Remember those skinny lurex scarves you used to love so much? Well, great news for hoarders: they’re back, albeit smattered with sequins amping up their luxe feel. Less good news for Marie Kondo advocates, you’ll have to repeat buy.

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