It’s highly likely that every wardrobe contains a much loved, battered pair of Converse, if not two. This week, the iconic brand continues to cement itself at the cutting edge of cool with the launch of Made by You in London.
The campaign celebrates how each pair of Converse starts off as a blank canvas, before each stain, each tear and scuff, becomes a self-portrait of its owner. Fans across the world have offered their Chuck Taylors for sneaker portraits, and the resulting exhibition showcases the diversity of the wearers and their stories.
Converse have curated a selection of the sneaker portraits by international icons including Patti Smith, Jefferson Hack, Andy Warhol and Glenn O’Brien, as well as British representatives from various fields including Agi & Sam, Sibling, Sean Frank, Sam Taylor and Shay Ola. Each person has also shared their Six Word Story, a snapshot of their Chucks experience and life attitude.
Chuck fans in the UK now also have their own chance to celebrate their stories and their sneakers, as London-based artist Damilola Odusote will create an original Made by you art installation in Shoreditch.
The resulting exhibition features thousands of polaroids of Londoners wearing their Chucks and sharing their Six Word Stories, assembled into a structure of London’s iconic outline. Supported by students from Central Saint Martins, Damilola will construct the installation by hand within a gallery space on London’s Shoreditch high street.
3 – 10 Shoreditch High Street, London E1 6PG