Utilising a unique silicone and polymer formula, the new products create a light, invisible veil that leave the hair nourished and luminous whilst scented with one of BYREDO’s signature scents Gypsy Water, Bal d’Afrique and Blanche. “People are more experimental today, applying fragrances in various forms.” states Ben Gorham, BYREDO’s Founder. “At BYREDO, our focus has been very much on the smells, we now want to focus on innovative ways to apply perfume.”

These long lasting scents will be showcased at the Selfridges Pop-Up until April 22nd. Although the collection will still be available at the department store after this date, we recommend taking a trip today or tomorrow to see the stunning display and test these new creations for yourself.

byredo.com