BLK DNM POP-UP AT HARRODS

19.08.2014 | Fashion | BY:

New York-based label BLK DNM is hosting a six week, Autumn/Winter womenswear Pop-Up store at Harrods lauching Monday 1st September. Started in 2011 as a creative project by Johan Lindeberg, BLK DNM reflects his true taste and lifestyle: “I wanted to build a brand with a voice, to build the BLK DNM culture through images and to work contrarian to certain industry standards, using streets as the runway.”

Having photographed all the BLK DNM campain’s, Lindeberg’s imagery will decorate the space at Harrods. Muses such as Caroline de Maigret, Gisele Bundchen, Anja Rubik and Arizona Muse amongst others, have fronted the brands’ Wild Poster campaigns. “With Harrods, we can reach an international audience, and showing my own photographs among the product in the pop-up, we can explain who we are, reflecting the BLK DNM culture and lifestyle,” says Johan Lindeberg.

BLK DNM is available in select global retailers in more than 30 countries, in addition to a BLK DNM store in NYC and Stockholm. BLK DNM e-commerce will launch in Fall 2014.

blkdnmcloseup.com

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