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An exclusive look at Sies Marjan’s new Fall 1 editorial

14.06.2017 | Fashion | BY:

In fashion it’s increasingly rare for creative individuals to collaborate without a clear (usually financial) purpose. But to celebrate their Fall 1 collection, Sies Marjan‘s creative director Sander Lak paired up with photographer Roe Etheridge stylist Marie Chaix to create a new series which embraces art for art’s sake.

The idea was simply to celebrate the texture and silhouette of the designs, focussing on the heady combination of materials – Chukka loafers in nubuck leather, satin sweatshirts, metallic and tinsel details – and the way in which they interact.

Sander Lak commented: “I always like the idea of not having an agenda or goal and just come together with talented people and create stuff. Sometimes all the projects and shoots and lookbooks and presentations that are scheduled for various goals are a creative killer. We work on them just to get them done in time… This project was very much about rejecting that idea. Not having a clear final purpose really freed us up creatively and ended up being so helpful with putting the show together a few months after this shoot.”

Twin was given an exclusive teaser of the new editorial, check out some of the images below.

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