Gucci’s Prêt-à-porter FW19 Campaign sees Fashion with a capital F

17.07.2019 | Blog , Fashion | BY:

In the past few seasons, Italian fashion house Gucci has become renown for the creative direction behind their elaborately artistic fashion campaigns. For Fall Winter 2019, the campaign released earlier this week, creative director Alessandro Michele pays homage to the evolution of prêt-à-porter from the 1950’s to the 1980’s, a period in which ready to wear was at it’s peak. Shot by Glen Luchford, the campaign features the concept of fashion as a genre of science or art form, where each subject is shot surrounded by spectators and analysers inspecting each and every elaborate look from the FW19 collection.   

“The fabula of fashion, however, begins at the drawing table, then moves to the workshops, during fittings, trials and fault finding… It is a tale of manual and material skills, the result of a specific know-how that today we tend to discount, to take for granted,” the team stated. 

See the full story at Gucci.com

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