Gucci’s Chime For Change, “To Gather Together”

01.02.2019 | Blog , Culture , Fashion | BY:

In 2013, the anomalous Italian fashion house Gucci launched their global initiative Chime For Change in aid of convening, uniting and strengthening the voices in defence of women and girls around the world. Co-founded by Beyoncé and Salma Hayek Pinault, the organization has  since then leaped forward in the world of humanitarianism through partnerships with organisations such as Global Citizen, Kering, UNICEF and Catapult with several projects in aim of broadening the conversation around the world.  

On their first venture for the new year, the Chime For Change organization has released their project titled “To Gather Together,”  which represents a global call to unite in support of gender equality. 

“With this next chapter of CHIME FOR CHANGE, Gucci is proud to reaffirm our commitment to a more just and equitable world. Achieving gender equality is critical to securing our collective future, and we are dedicated to leveraging our creative power, global employee engagement, and support for non-profit projects to ignite conversation and help empower the next generation of leaders,” said Gucci President and CEO Marco Bizzarri. 

For the project, the brand has teamed up with Italian visual artist MP5 who has created the new Chime For Change campaign imagery which has been revealed on Gucci’s ArtWalls in London, Milan, New York, Taiwan and Hong Kong. The imagery, which the organization describes as its new identity, features the silhouettes of unidentifiable human figures standing together in unison.  

“Every person is created equal. We all have the power to use our voices to stand up for what we believe in.  When we gather together across generations and communities, we have the opportunity to create real change.  The fearlessness of this generation to express themselves gives me hope that a future of freedom and equality is possible,” said Gucci Creative Director Alessandro Michele. In addition to the murals, Chime For Change has this week published the first issue of their CHIME [maga] Zine edited by activist and writer Adam Eli , including contributions from activists, artists and writers across the world. A digital version of the Zine will also be available on the organization’s new website at chime.gucci.com

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