Gucci

Gucci x Dover Street Market

10.06.2016 | Fashion | BY:

Wunderkid Alessandro Michele can seemingly do no wrong. This month, the creative visionary behind Gucci has teamed up with London’s Dover Street Market to launch a limited-edition capsule collection that will be sold exclusively through the Haymarket’s coolest hangout.

This is not the first time the two brands have come together, in fact Gucci and DSM are old flames. Last year the brand opened a shop-within-shop at Dover Street Market in Ginza, Tokyo and has twice taken over Dover Street Market Ginza’s Elephant Room.

To celebrate the collaboration, a limited-edition book about Gucci entitled Epiphany will be launched in London on June 12th. Having sold out in New York, this offers a rare chance to have a copy signed by its creator Ari Marcopoulos – the ultimate coffee table addition.

And what of the collection itself? The new collaboration takes in the full spectrum of menswear staples, from cotton crew necks to pyjama trousers. Each piece is adorned with signature detail and romantic embellishment, in line with the ‘Gucci Garden’ aesthetic. Think a tree design on the back of a shirt, rabbit patches on denim jackets and studded detail. Throughout the capsule collection, the Gucci label has been designed with a red rather than white background, ensuring each piece is denoted as truly unique.

As London Collections: Men kicks off, there has never been a better time to adorn yourself in Alessandro Michele’s finery: purchase immediately.

The limited-edition Gucci Dover Street Market menswear capsule collection will be available from the 12th June at Dover Street Market Ginza, London, New York and Beijing.

Doverstreetmarket.com

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