Dior mounts another triumph

22.10.2015 | Blog , Fashion | BY:

If the draw of Roksanda and Celine wasn’t already pulling you by the coat hem towards London’s Mount Street, then perhaps the irresistible lure of fleeting fancy might do the trick. Last week, Christian Dior opened a rather permanent-looking pop-up on the well-heeled avenue, to satisfy and intrigue both regular and window shoppers alike, while work is completed on their Bond Street London flagship.

As one would expect, Raf Simons riffed on the lineage of the great fashion house for the aesthetic of the premises. While nodding to their historic 30 Avenue Montaigne with the shop’s clean, grand Victorian exterior, inside he thrusts customers into a forward thinking, contemporary space of mirrors (by Hubert Le Gall), floor to ceiling digital screens and eye wateringly cool furniture, such as the Nuage table by Guy De Rougemont and a beautiful sofa by Vladimir Kagan.

On said digital screens, is a recurring loop of Simons’ a/w 2015 twisting and distorting animal print – more abstract camouflage than straight-up cheetah. Again, it is a fitting tribute to the past – Dior is said to have ‘invented’ animal print in 1947 – with the smart touch of the brand’s new, new look.

With autumn/winter’s ready-to-wear, accessories, footwear and leather goods linings shelves and hanging deliciously from racks, eager to be slipped on in the pink (of course) changing rooms at the centre of the store – this is a temporary treasure trove worth pillaging. And despite the abundance of camo, when strolling through Mayfair you’ve little chance of overlooking this momentary gem. Please ensure sure that you don’t.

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