WE CAN WORK IT OUT

Loren Platt is the co-founder of the popular Nineties revival club night, and blog, Work It. She also finds the time to style for magazines, produce Adidas and Reebok shoots, and has just graduated from London College of Fashion’s Fashion Journalism MA with a distinction. Now, she’s joined forces with Ruby Savage to form The Firm. Here, Twin finds out what it’s all about.

What is The Firm?

The Firm is a creative collective that brings people together off-line, building a community that will support, inspire and create. We form an economic platform for emerging talent by producing exhibitions, initiating collaborations and providing support and business development. Our motto is – ‘The commune speaks louder, watch us grow’.

What inspired you to start The Firm?

Being an independent creative, living and working in London can be isolating. We were very aware that we are a part of a much bigger creative community, and we felt it was time to bring people together. It started with The Firm dinners, where guests are personally invited with a hand written note. This was our way of meeting our ‘on-line’ friends face-to-face, to share, become inspired and perhaps even go on to create together.

Who is part of the team?

The team has grown from our own extended network of friends and acquaintances. But, The Firm is now extending beyond to include people who share the independent nature of our work. It crosses all creative mediums – artists, illustrators, designers, photographers, musicians, journalists, film-makers, make-up artists, stylists, DJs, producers. This means that all bases are covered. If someone in The Firm needs another skill, they have access to it.

What have you worked on so far?

Most recently we’ve produced the debut solo shows of photographer Nina Manandhar and artist Josephine Ada Chinonye Chime. Art direction wise, we’ve put together a project with Dickies – see a preview, here, http://thefirmbiz.wordpress.com/2010/06/11/the-firm-x-dickies.

What does the future hold for The Firm?

More dinners, film nights and collaborations. We are also opening our own space, where we can continue to bring together creative talent off-line, and widen participation within our local community.

www.thefirmbiz.co.uk

Top image: Loren Platt and Ruby Savage