All Eyes On ELLERY

04.08.2016 | Fashion | BY:

In its biggest collaboration to date, Australian label ELLERY has got together with Specsavers to produce a capsule collection of opticals and sunglasses.

Founder Kym Ellery launched her brand in 2007, and it quickly gained recognition from the fashion crowd for offering beautifully cut clothing that combines a feminine outlook with a nod to the androgynous. Her thigh-skimming yet flared trousers have become a signature silhouette, and now Ellery has turned her creative hand to the world of optics.

GemmaWard

Gemma wears ELLERY 12 glasses (SKU 30474741)

The campaign, which is fronted by fellow Perthian Gemma Ward, showcases 14 pairs of glasses and six pairs of sunglasses all at super affordable prices, from $199 to $249 for two pairs. Ellery took inspiration from the movie classics – Diane Keaton in Annie Hall, Susan Sarandon in Thelma and Louise and Woody Allen himself – to produce a range where retro meets contemporary. Shapes include cat eye, graphic oversized square and round silhouettes in a colour palette of classic black, marbled charcoal, tortoiseshell, cobalt blue, bottle green, gold and brushed gold.

KymEllery

Kym Ellery wears ELLERY 13 glasses (SKU 30474758)

For Kym Ellery, designing this debut collection allowed her to explore the sartorial role that eyewear plays in the style of its wearer. She says: “Eyewear is a crucial part of personal style, and I am thrilled to have been given the opportunity to create a collection of frames with Specsavers…When designing, I focus on creating modern classics for intelligent women and this eyewear collection is no exception.”

Main image: Gemma wears ELLERY SUN RX 03 glasses (SKU 30474802)

Elleryland.com

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