In a world dominated by endless choice, sometimes the hardest decision can be deciding between one or the other. Enter Mélanie Crété’s highly addictive Tumblr blog, This or That.
Ranging from the age old question of Audrey versus Marilyn to Ferrero Rocher versus Mon Chéri, in Crété’s online world, everything boils down to the idea of a simple choice. We sat down with the digital marketing and social media manager to talk about the idea behind her blog, print versus digital and to play a round of This or That Twin style…
What prompted you to start This or That?
I have always been a bit obsessed with DIY collages and mood boards. Then Myspace came in and I discovered the joy of Photobucket while trying to teach myself photoshop and basic html, which I guess lead the way to This or That. When I started working in digital marketing and social media four years ago, I spent days researching blogs, organising them by theme in a very anal way and got completely hooked on Tumblr which I decided was the perfect platform to showcase my very messy iPhoto library. The concept somehow came very instinctively, the name came from the fact that I actually never know when to use ‘this’ or ‘that’ (I’m from Paris).
When did you first become fascinated with all things digital?
In 2000 when I installed Napster and ICQ on my PC.
How do you see the relationship between print and digital publications developing, will one replace the other?
Nothing will replace anything. I just see digital being integrated in all parts of the process with both digital and print teams working in synergy to produce amazing content and using different formats which is relevant to all platforms, including social media.
You are also a DJ, what are your top five favourite tunes of all time?
I used to DJ—I don’t think you can be good at everything so I had to make choices!
But my favourite tracks at the moment are:
The Pharcyde – Passing Me By
Machinedrum – Van Vogue
ASAP – Peso
Grimes – Oblivion
Mos Def – Auditorium
In the sense of This or That…Blackberry or iPhone?
Either coffee or tea?
Either Bikini Kill or Courtney Love?
Either The Rolling Stones or The Beatles?
Either the city or countryside?
City during the week , countryside at the weekend.
Either Eddie or Patsy from Absolutely Fabulous?
Either an exhibition or a concert?